Home / Knowledge / News / Fashion / JOOP! opens flagship store in Hamburg's Neuer Wall
JOOP! opens flagship store in Hamburg's Neuer Wall
21
Apr '09
Fashion label JOOP! opened its new branch at the Neuer Wall in Hamburg in March 2009. Developed by creative director Dirk Schönberger in collaboration with Canadian design team burdifilek, which is renowned worldwide for international shop design, the JOOP! store design bears the fashion house's unmistakeable hallmark.

The range extends across two floors and, on 782 m², covers the full variety of products from the JOOP! label, from Women's and Men's Firstline, the jeans collections for women and men, through bags, shoes to watches and jewellery. On its ground floor, the store boasts a surface area of 575 m² for Firstline and Jeans Women, and a further 207 m² are available on the canal-level floor where JOOP! Jeans Men is on show.

The modern interior is characterised by superb materials featuring clear structures. An architectonic match for the JOOP! design is created by floors of granite, wood with a whitewashed wengé look and details carved in metal surfaces in various finishes. Generous floor surfaces are subdivided by means of intricately imprinted glass partitions featuring elements in mirror optics and make an extraordinary shopping experience a sure-fire certainty.

JOOP! carries its products worldwide in its own stores and franchise businesses, shop-in-shop systems and at leading retailers. In Germany, JOOP! has a store in Düsseldorf in addition to the new branch in Hamburg. Additional locations are in the planning.
Top-class guests from the worlds of fashion, film, music, retail and business were invited to the opening party on 26th March.

The special guest that evening was Paris-based Berlin exile DJ Fetisch. He is the founder of the label Terranova, a symbiosis of electro and hip hop, which he founded on his return from New York in 1989. With further projects such as Lottergirls and Lotterboys he continues to combine various music styles in his own inimitable way and is thus always in tune with the times.

JOOP!


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search