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Creations of Arabic fashion industry at London's InterContinental
Apr '09
The first ever all Arab fashion event in Europe was staged at London's InterContinental Hotel in Park Lane on April 6th 2009, under the title: 'Arabian Fashion World'. The one-day fashion showcase was in association with Arab British Chamber of Commerce, Austrian Airlines, and Hia Magazine.

The stunning show featured five acclaimed Arab designers that included: Amina Al Jassim, from Saudi Arabia, Abed Mahfouz from Lebanon, Rabia Z from the United Arab Emirates, Samira Haddouchi from Morocco and Omar Kashoura from Jordan, who is based in the UK.

The Arab fashion industry is a fast emerging global business with highly talented designers such as Elie Saab taking the world stage. The show was produced by top European fashion show producer Lesley Goring and choreographer, Ian Mills with make up by Carol Brown and hair by L'Oreal Professionnel's international ambassadors Royston Blythe and his partner Nick Malenko.

A highlight of the evening was an electronic violin performance by Fuse, featuring Linzi Stoppard (daughter-inlaw of Oscar winning playwright Sir Tom Stoppard) and Ben Lee, performing the theme music of Lawrence of Arabia and paying a special tribute to its composer Oscar winning Maurice Jarre, who died last week age 84. The audience of over 400 guests included Middle Eastern Royalty, Arab and international Ambassadors, celebrities, fashion industry buyers, other VIPs and media.

Arabian Fashion World will take place for three-days in 2010 at InterContinental London Park Lane and will also be staged at the stunning InterContinental Le Grand Paris, on dates to be announced shortly. Arabian Fashion World is in partnership with Arab British Chamber of Commerce. The role of Arab British Chamber of Commerce (whose headquarters are in London) is to promote trade and business between Britain and the Arab nations.

Dr Afnan Al -Shuaiby, Secretary General and Chief Executive of the Arab British Chamber of Commerce opened Arabian Fashion World alongside Mr Alvaro Rey, General Manager of InterContinental London Park Lane.

Arabian Fashion World

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Courtesy: Aditya Birla

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