Model search competition with what's my JOE's fit?

23 Apr '09

2 min read

The Heart and Mind of JOE's culture can now be found in the brand's redesigned website joesjeans.com. In conjunction with the re-launch, JOE's is hosting an international model contest to find the next JOE's model.

JOE's mission is to find the diamond in the rough – exceptional beings hidden throughout the world – one Male, one Female with confidence and original style to be featured in a JOE's worldwide ad-campaign.

The three-month competition, running through July 15th, encourages contestants to submit a short video around varying themes such as “What's my JOE's Fit?”, “Why I should be the next JOE's model”, and “Why I am the Undiscovered Choice…”. Revealing their individuality and chronicling themselves through their own blog, contestants will develop a personal profile and encourage others to vote for them.

Fans will log onto joesnextmodel.com to vote for their favorites, while industry experts Mary Filar, West Coast Merchandising and Promotions Director for Marie Claire; Nicole Bordeaux, Founder and Owner of Photo[genics, a full service management and production office that represents fashion models, young up and coming actresses, make-up artists, hair stylists, wardrobe stylists, and set designers; and Joe Dahan, Founder and Creative Director of JOE's, will help narrow the competition to the top 5 men and women who will be flown to Los Angeles for a private casting. The winner will be announced on August 12th.

Joe Dahan's highly acclaimed creative artwork, known for cutting edge and artistic ad-campaigns found on billboards and outdoor media throughout the country, will embellish the new home page with recent photographs taken at the Chateau Marmont. The website and e-shop component will feature all JOE's men, women, and kids collections including accessories and in August a new brand extension, The Shirt by JOE's, a unisex shirt offered at $98 in dozens of different fabrications.

The elegant, interactive site also introduces community interaction for fans of JOE's, a store locator, blogs highlighting the latest celebrity sightings, fashion news flashes, and user-generated fashion content. Coming soon will be an interactive Joe's lookbook and Joesjeanstv featuring the ultimate in fashion video footage.

JOE's has teamed up with FameCast to develop joesnextmodel.com. FameCast delivers customized sites that combine user-generated video, fan participation, viral marketing and social media to create high energy, artistic marketing campaigns.

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