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Rodeo Drive brings Italian Kiton
Apr '09
Among the many luxury clothing brands on the market, Kiton is one of the brands that embody the finest traits of Neapolitan tailoring.

Since it was founded in 1968 by Ciro Paone, the Naples-based fashion house has benefited from the family's five generations of experience in the exclusive fabrics trade. Named after the Greek word for 'toga', Kiton has become a major manufacturer of high-quality fabrics such as cashmere silk and cashmere linen. It is now a prestigious brand with a range of impressive clothes and accessories for gentlemen and ladies.

Kiton's sartorial accomplishments are reflected in the limited production of iconic products such as the six-button double-breasted suit with a peaked lapel. Made of vicuña, one of the world's rarest natural fibres, the suit is meticulously hand-sewn by a team of artisans who have undergone rigorous in-house training in the Neapolitan tailoring tradition.

Neapolitan tailoring is characterised by a unique method of shoulder construction, which does not rely much on the use of padding for structure but rather involves precise cutting and sewing so that the sleeve fits more naturally into the jacket body. This ensures that the wearer can enjoy greater freedom of movement and comfort around the shoulders, neck and back. The brand's most sought-after suit model is called the 'K-50' in reference to the 50 hours of work that goes into its creation.

The equally remarkable womenswear line, which is also produced in limited quantities, includes cashmere overcoats and cotton trousers that appeal to ladies who prefer exclusive and comfortable fashion. Attention to detail is essential to the making of such apparel whose classic beauty goes beyond seasonal trends.

“Our goal at Kiton is nothing less than perfection,” said Ciro Paone, the company's founder and chief executive. “This begins with the selection of the finest wool, cashmere, cotton and other fabrics produced in our facilities in Italy and England. Using the principles of Neapolitan tailoring, our highly skilled artisans transform these fabrics into clothes with an impeccable inner architecture that provides flexibility and comfort while keeping its naturally elegant appearance,” he added.

Kiton's brand of luxurious elegance can also be experienced through its other product lines such as ties, shoes and perfumes. From its homebase in Arzano, outside Naples, Italy, the brand has developed a loyal following in Europe and North America and is strengthening its presence in other vibrant markets such as the Middle East, Russia, Japan and China.

Kiton's ready-to-wear collections may be purchased from its monobrand boutiques and exclusive retail partners in various parts of the world. They are available at selected Rodeo Drive boutiques across Dubai and Abu Dhabi.


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