Li Ning to outfit Chinese National Badminton Team

27 Apr '09

3 min read

Li Ning Company Limited announced the signing up of the Chinese National Badminton Team. Following the Group's partnerships with the Chinese Table Tennis, Gymnastics, Shooting and Diving Teams, the Chinese National Badminton Team is the 5th gold medal team sponsored by the Group.

Endorsing the collaboration, Mr. Liu Feng Yan, Head of Badminton and Table Tennis, General Administration of Sports of China, said, "Ever since its inception, the LI-NING brand has been actively involved in the promotion of various sports in China. It has also made significant contribution in sports development in China. We believe the collaboration between Li Ning and the Chinese National Badminton Team will accelerate the development of badminton in China as well as the rest of the world."

Mr. Li Yong Bo, general coach of the Chinese National Badminton Team, also expressed affirmation to the cooperation, "The research and development team of Li Ning has ample understanding of the latest trends in badminton technology. Thanks to the coordinated efforts of both sides, the performance and experience of Li Ning's professional gear has received approval from all athletes. Indeed, the gear has met and even surpassed their professional needs."

"Throughout the years, we have been looking for professional, tailor-made and systematic services. And, Li Ning has it all. I believe the huge support from Li Ning can surely help the Chinese Badminton Team to further enhance its performance."

Mr. Li Ning, Chairman of the Group, said, "By entering into the badminton market, the Group will fully honour its commitment as a Chinese brand. We will strive to enhance the popularity, participation rate and influence of badminton in the world."

Mr. Zhang Zhi Yong, Chief Executive Officer of the Group, said, "According to a survey conducted by the General Administration of Sports of China, badminton ranks second in terms of participation in China. The collaboration represents an important part of the Group's strategies."

"In addition to providing top-notch, professional gear to the Chinese National Badminton Team, the Group will endeavour to enhance the popularity and development of badminton by leveraging on the Group's strong brand name and promotion platform as well its professional experience in integrated marketing and sports sponsorship. We are fully confident about our cooperation with the Chinese National Badminton Team and we believe that the LI-NING brand will surely become the leading brand in the badminton industry through its persistant contribution in badminton."

The Chinese National Badminton Team will be in full LI-NING gear in the coming Sudirman Cup tournaments in May, the first international event under this sponsorship agreement.

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