Shooting star Ameet Mehta to be new face of the American Center

27 Apr '09

2 min read

Ameet Mehta's shooting star will be the new face of the American Center in India, after he was declared the winner of the American Center's nationwide logo design contest. Chosen from more than 1,300 submissions, Mehta's winning design will become the nationwide brand of the American Centers throughout India. At a ceremony at the New Delhi American Center on April 16, 2009 Mehta was awarded a Motorola phone and a 10-day study tour to the United States to meet with top design schools and professionals.

Mehta, a 2004 graduate of the National Institute of Fashion Technology, is a principal designer at Pineapple Consulting in Mumbai. Although he primarily designs bags, footwear, and leather articles, he is also an expert in branding. Says Mehta, "I emphasized bringing dynamism and visual integration of the two forces -- India and America -- fusing together to make one cohesive unit! I'd consider myself extremely fortunate if this logo can really invoke a new spirit to the glorious Indo-U.S. relationship!"

U.S. Embassy Minister Counselor for Public Affairs Mr. Larry Schwartz presents award to Logo Contest Winner Mr. Ameet Mehta from Mumbai.

First runner-up Inderjit Singh, a Delhi resident, also works in the field of graphic design as director of creative services at Shapes & Forms. Singh's eagle icon with wings shaded in the colors of the U.S. and Indian flags drew praise from judges.

Second runner-up Michelle Shieh Chiao Shieh was thrilled to be among the top finishers. Shieh, from Chennai, has a Masters in Communication from M.O.P. Vaishnav College for Women and is a junior art director with JWT. Her logo connected the Indian chakra with a star to symbolize the partnership of the world's great democracies.

American Center in India

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