Home / Knowledge / News / Fashion / Doright Fashion to distribute London Fog products
Doright Fashion to distribute London Fog products
Apr '09
Iconix Brand Group Inc announced that Iconix China, its 50-50 joint venture with Novel Fashion Brands Limited ("Novel"), has partnered with Shanghai Doright Fashion Co. Ltd ("Doright") to develop the London Fog brand in Greater China.

Doright will begin distribution of London Fog men's and women's products for Fall 2009 in multiple cities throughout China. Doright plans to expand the London Fog brand into more than 180 London Fog shop-in-shop concepts and stores by the end of 2011.

This partnership marks the second deal for Iconix China. In December 2008, the Company signed its first agreement with Mecox Lane Limited for its Rampage brand.

Neil Cole, Chairman and CEO, Iconix and Silas Chou, Chairman, Novel, jointly commented, "We are excited about our progress in China and believe that by partnering with strong operating companies such as Doright for London Fog, we will be able grow and monetize Iconix's portfolio of brands in this region.

Our first deal, for our Rampage brand is off to a great start and we plan to open around 50 Rampage stores by the end of 2009 and up to 170 stores by the end of 2011. We believe this is just the beginning of a tremendous opportunity to grow our full portfolio in China."

Veronica Chou, President of Iconix China stated, "We are very confident about this partnership with Doright and believe that their solid experience and strong, established retail network will successfully develop and grow the London Fog brand in China."

Yong Li Zhang, CEO of Doright said, "London Fog is a widely recognized and highly regarded brand that we believe will be well received by the Chinese consumer. We are thrilled to have the opportunity to work with Iconix China and develop the London Fog brand for this market."

Doright, based in Shanghai, currently operates 590 plus retail stores throughout China in over 110 cities under multiple brands, including Santa Barbara Polo & Racquet Club, Hallmark, Jeep and doright.

Iconix China, formed in September 2008 and based in Hong Kong, was established to develop and expand the Iconix portfolio of brands in Greater China.

Iconix Brand Group Inc

Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search