Interviews
B&B at airport Berlin-Tempelhof to set new standards
28 Apr '09
2 min read
“BREAD & BUTTER – tradeshow for selected brands” returns back to Berlin in summer 2009. The new location of the internationally leading tradeshow for Street- and Urbanwear is the disused, historical airport Berlin-Tempelhof.
BREAD & BUTTER, BERLIN and TEMPELHOF result in a perfect symbiosis, and great things can be expected. Berlin is BREAD & BUTTER's hometown.
“The airport Berlin-Tempelhof, “The mother of all airports”, is an architectural jewel, a location of international historic meaning, and is known worldwide. Here, we have the possibility to completely redefine and newly position the “BREAD & BUTTER – tradeshow for selected brands”.
We are very proud to be able to organise the event here in the future”, says Karl-Heinz Müller, Managing Director BREAD & BUTTER.
The date for the upcoming BREAD & BUTTER BERLIN is the 1 – 3 July 2009. This early date signifies the BREAD & BUTTER and is the season's kick-off for the entire industry.
Contentwise, the BREAD & BUTTER will continue to focus on its core competences Denim, Young Fashion and Sport Lifestyle. In the Urbanwear segment, “Dressed up labels” for Women and Men play a major role. The exhibiting brands will, according to their genre, be presented in newly conceived, stylistically coordinated “neighbourhoods”.
The BREAD & BUTTER is especially glad for the commitment of the Berlin senate under the lead of Governing Mayor Klaus Wowereit, who has significantly supported the return of BREAD & BUTTER during the past few months.
Karl-Heinz Müller explains: “We have never doubted Berlin as location, on the contrary. The BREAD & BUTTER has always remained a Berlin company. After the relocation of the tradeshow to Barcelona, the company has kept its headquarters in the German capital – for a reason.
But back then, we were simply lacking the adequate event venue. The airport Berlin-Tempelhof has been an option for us for quite some time, but it was not available in those times. Now that it is available, we use this historical chance for returning home.”
BREAD & BUTTER, BERLIN and TEMPELHOF result in a perfect symbiosis, and great things can be expected. Berlin is BREAD & BUTTER's hometown.
“The airport Berlin-Tempelhof, “The mother of all airports”, is an architectural jewel, a location of international historic meaning, and is known worldwide. Here, we have the possibility to completely redefine and newly position the “BREAD & BUTTER – tradeshow for selected brands”.
We are very proud to be able to organise the event here in the future”, says Karl-Heinz Müller, Managing Director BREAD & BUTTER.
The date for the upcoming BREAD & BUTTER BERLIN is the 1 – 3 July 2009. This early date signifies the BREAD & BUTTER and is the season's kick-off for the entire industry.
Contentwise, the BREAD & BUTTER will continue to focus on its core competences Denim, Young Fashion and Sport Lifestyle. In the Urbanwear segment, “Dressed up labels” for Women and Men play a major role. The exhibiting brands will, according to their genre, be presented in newly conceived, stylistically coordinated “neighbourhoods”.
The BREAD & BUTTER is especially glad for the commitment of the Berlin senate under the lead of Governing Mayor Klaus Wowereit, who has significantly supported the return of BREAD & BUTTER during the past few months.
Karl-Heinz Müller explains: “We have never doubted Berlin as location, on the contrary. The BREAD & BUTTER has always remained a Berlin company. After the relocation of the tradeshow to Barcelona, the company has kept its headquarters in the German capital – for a reason.
But back then, we were simply lacking the adequate event venue. The airport Berlin-Tempelhof has been an option for us for quite some time, but it was not available in those times. Now that it is available, we use this historical chance for returning home.”
BREAD & BUTTER
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