Home / Knowledge / News / Fashion / No Limits for adidas
No Limits for adidas
Apr '09
In order to further extend its market share in the Levant, the adidas Group is focusing on own retail expansion in Jordan as a key pillar of its strategic plans for this region. The adidas Group aims to open an additional 10 new stores to the 15 already existing stores in Jordan by 2012. The stores will represent the adidas Sport Performance and the adidas Sport Style divisions, as well as the Reebok brand, ensuring strategic alignment and expansion for the entire portfolio of the adidas Group.

Existing stores can be found in all major cities across Jordan. In Amman, stores can be found in key shopping destinations such as Wakalat st, City Mall or Mecca Mall. Recent store openings for the adidas brand included three new stores in Wakalat St, Gardens St and a Factory Outlet. Reebok recently opened dedicated brand stores in City Mall and Gardens.

To move forward with its own retail plans in Jordan, adidas Group Jordan and long-term partner No Limits Import & Distribution Co., Ltd. have teamed up in a new company, adidas Levant Limited – Jordan, to conduct the distribution of adidas and Reebok footwear, apparel and accessories in Jordan at the beginning of 2009. No Limits has been the exclusive distributor of brand adidas footwear, apparel and accessories in Jordan since 1999 and stepped into the role of exclusive distributor for the Reebok brand range of products in the second half of 2008.

“By combining the local know-how of a long-term trusted partner such as No Limits, with the international expertise of our global brands we feel confident this alliance will further strengthen the adidas Group's position as the No. 1 in this market” said Zeina Hallak, General Manager adidas Group Levant.

adidas Group

Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Janak Dhamanwala & Sunil Dhamanwala

Moving towards sustainability is also a social change

Urmil Arya

Sushila International, a well established textile organisation established ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search