Look & Columbia to become longer-term partners for CGC

08 May '09

4 min read

The Canada Games are a key step in the development of Canada's next generation of national, international and Olympic Champions. While Prince Edward Island may be Canada's smallest province, Islanders are no strangers to hosting large-scale regional, national and international sporting events and are famous for their warm hospitality. The 2009 Games will be the first and only Province-wide Games in their history, a fact that has not been lost on the corporate community.

"The Look Company and Columbia Sportswear are both companies known for their quality and integrity," said Joseph Spriet, President of the 2009 Host Society, "This partnership will add credibility and prestige to the look of the Canada Games. The commitment and dedication of this partnership is invaluable."

The announcement comes at an important time when the Canada Games Council and the current Prince Edward Island 2009 Canada Summer Games and the 2011 Canada Winter Games in Halifax are celebrating individual Games partners, but also leveraging sponsorships longer-term and building multiple Games partnerships. Today more than ever, new opportunities exist for sponsors wishing to engage for the long-term.

Columbia Sportswear Company

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