Home / Knowledge / News / Fashion / Visitors show keen interest in Price theme at ISF & Shoe Expo
Visitors show keen interest in Price theme at ISF & Shoe Expo
11
May '09
The 38th ISF and the 7th Japan Shoe Expo were held jointly from April 21st to 23rd 2009 at Sunshine City, Ikebukuro Tokyo.

The number of exhibitors was 192, which increased by 6 companies compare to last exhibition (Oct. '08). Also the number of visitors increased by 1.9% compared to last exhibition and 5,165 people came to visit the exhibition. Both numbers exceeded the last record.

The mainstream ladies' footwear trend for A/W '09 is still casual.However there is a touch of elegance in the trend, too. Classic and traditional are more significant for men's. This time again the structure of booths was divided into three "SOU"s (Kanji character for "SOU" means "creativity", "dressing" and "freshness") and regular trend seminars and a talk show featuring the examples of successful stores were held.

Events and seminars themed on "Price" were especially added at this time and many visitors showed keen interest in this theme. In the meantime, the Shoe Expo set up "This is the Japan Shoe Expo Info Studio" and broadcasted making of original shoes and trend information through talk shows.

Exhibitor & Visitors
- Total 178 exhibitors (91 Japanese companies and 87 overseas companies) participated in the 38th ISF. Total number of Japanese companies increased by 14 and total number of overseas companies decreased by 2 (total increase of 12 companies) compared to last exhibition.

Total 14 overseas countries/regions participated the exhibition and the group exhibitors were from Mexico, Portugal and Thailand who started the group participation from the 36th ISF as well as regular Germany and Taiwan. Italy, France and Spain from EU region and China, Hong Kong and Bangladesh from Asian Region and Brazil from South America region participated the exhibition. In the meantime, total 14 (19 for the previous exhibition) exhibitors participated the Japan Shoe Expo.

- Total 5,165 people increased by 1.9% compared to last exhibiton, visited during three days of the exhibitions, 1,326 for the first day, 2,150 for the second day and 1,685 for the third day. Breakdown between business categories is 44.0% for the shoe retailers, 46.1% for the manufacturer/wholesalers and 9.8% for the others. There was a slight increase in the shoe retailers' category.

Information Transmission
ISF Event
(Special Event Space) Four Categories to Survive A/W Business Competition "Price Friendly Product" to encourage sales Four price ranges and business categories that are especially expected growing market sales in the future were forecasted; "sophisticated casual for ladies' between 8,800 and 13,800JPY", "casual for men's between 8,800 and 13,800JPY", "better-chemical above 5,900JPY" and "reasonable fashion for 4,900JPY or less". Market and product briefing for each category was given at the special event space on the 3rd floor. In the space, shoes were displayed with the price tag hidden beneath so that visitors could guess the price and actually see the "high-value & reasonable" product at the same time.


Must ReadView All

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

China’s JD.com announces financing pacts for JD Logistics

Textiles | On 21st Feb 2018

China’s JD.com announces financing pacts for JD Logistics

China’s largest retailer JD.com Inc recently announced it has entered ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search