Visitors show keen interest in Price theme at ISF & Shoe Expo

11 May '09

5 min read

She Expo Event
"This is the Japan Shoe Expo Info Studio".
The broadcasting station was setup in Shoe Expo Lounge again since it was received favorably in the previous exhibition and from there they broadcasted various information related to shoe with music. They also broadcasted a talk show program called "Let's try creating original shoes!" in which they created an original shoes for shops and key points of the process were explained. Message from companies, one-point-memo about material and next season trends were broadcasted in between guest interview during "Hot shoe info from the exhibitors". "Most Recommended from New Collection" was exhibited and each pair of shoes was framed as though they were fine art.

A/W Product Trends
- Ladies' Shoes
The mainstream for ladies' shoes is still casual. However, there are many products with elegant taste among them. Three main themes were focused here. "Outdoor" features short boots with furry liner or furry surface texture with a hint of mountain boots. "Folklore" features Western look such as use of fringe. This trend started in A/W '08 and it's still strong. For this year, it's more elegant than casual compared to last year. "Rock" features studs, eyelets and metallic decorations to give wild look or 80's style with stars and bright colors.

Design: Design that insists presence and voluminous design are favored including thick sole, round toe, thick heels and innovative color combinations.
Heel: Thick heels, pin heels and deformed heels that would attract attention are favored and a variety of heels that give strong impact has been introduced.
Color: Colors that suggest nature originated from the outdoor and folklore trend aside from purple and gray, which are strong in A/W collection.
Material: Material such as nubuck and velour that would suggest elegant atmosphere is the mainstream along with furry material such as suede, mouton and boa that gives a casual taste.

- Men's Shoes
Classic and traditional trend that has been favored over the last couple of seasons is even stronger for A/W 09. What pursued in men's shoes now is controlled and simple look that can be worn for a variety of occasions. Roundish and short wooden mold and grayish black or dark brown leather are used to give composed atmosphere. Belt and medallions are used discreetly. Not much change from S/S 09 in the casual trends. Many shoes and boots are designed with a hint of outdoor. There are also men's boots with the mouton boots design that was boomed last season for ladies' collection.
Last: Narrower margin and round shape are the mainstream. Square toes increased centering on moccasin, which is attracting attention in regard to American casual trend.
Material / Color: Black and brown are dominant for both dress and casual shoes. Trend is to show the color change using materials such as the gradation of colors from black to brown, scorched/mottled work as well as the combination of different materials with similar colors.

NEXT ISF
The 39th ISF / The 8th Japan Shoe Expo
Name: The 39th ISF
Date: 6 (tue.) - 8 (thu.) Oct., 2009
Site: 2F and 3F., Culture Center Bldg., Sunshine City, Ikebukuro, Tokyo.
ISF Organizer: F-Works Co., Ltd., Izumi Nihonbashi Bldg., 1-30-5 Nihonbashi Kakigara-cho, Chuo-ku, Tokyo 103-0014, Japan.

38th ISF

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