Nuance-Watson launches the world's first Giorgio Armani travel retail boutique

11 May '09

5 min read

Nuance-Watson (Hong Kong) and Giorgio Armani S.p.A. have jointly launched the world's first Giorgio Armani travel retail boutique at Hong Kong International Airport (HKIA). The boutique, covering 120 square metres, is the brand's first signature store to expand into travel retail worldwide and offers Giorgio Armani's signature women's and men's apparel and accessory prêt-à-porter collections, presented on furniture which is part of the Armani / Casa collection.

The overarching theme is the creation of an intimate personal space with wardrobes and trunks showcasing the season's collections, where the defining material is handmade brushed silk panels. The floor, finished with gray stone panels, together with walls covered with gray fabric panels, creates a sophisticated ambience. A shiny dark ceiling provides a dramatic yet comforting effect which is further enhanced by the lighting design that plays with shadow and light creating focal areas.

Invisible recessed lamps, transformed into spotlights, trace the contours or aim directly at the garments and objects on display. A large men's and women's accessories area is located on the right side of the entrance. The furniture, including tables, displays, armchairs and lamps, is part of the Armani / Casa collection. The overall effect blends craftsmanship with modernity in an unexpected way and presents the perfect surrounding for the world of Giorgio Armani.

Commenting on the opening of the boutique, Giorgio Armani said: “I am very proud to open my very first Giorgio Armani Boutique in travel retail: this confirms that introducing apparel in addition to accessories into this market was an innovative move which turned out to be a concrete success. Moreover, Hong Kong International Airport is a one of the world's most important travel hubs and a prestigious location which perfectly matches the concept of my new Giorgio Armani boutique.“

Exclusive ranges to celebrate the world's first travel retail boutiquey

To celebrate the excitement of the first boutique to open in a travel retail environment, Giorgio Armani has created an exclusive range of products which will only be available at the newly opened Giorgio Armani boutique in HKIA. This range includes:

A new feminine pair of sunglasses produced in a limited quantity of 50 pieces and featuring “Giorgio Armani Hong Kong International Airport“ engraved on the internal frame;

The Montenapoleone Collection of writing instruments including a fountain pen, a ball point, a rollerball and a propelling pencil presented either in vibrant tones of red and white, or sophisticated shades of petrol green and black. Only 50 pieces will be available at the Giorgio Armani boutique in Hong Kong International Airport and will be sold in a exclusive packaging: a box featuring an special number engraved on a silver tag, accompanied by a numbered card signed by Giorgio Armani;

And the Regal Collection of writing instruments, including rollerball, ballpoint, and traditional fountain models. Each single pen is produced in 199 units, out of which only 10 selected and numbered pieces will be available at the Giorgio Armani boutique in Hong Kong International Airport, which will be accompanied by a numbered card signed by Giorgio Armani.

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