Home / Knowledge / News / Fashion / John Abraham launches Garnier MEN
John Abraham launches Garnier MEN
12
May '09
Garnier the skin and hair expert is launching Garnier MEN, a new range of products designed specifically for men. India will pioneer the launch of this new brand worldwide. Garnier MEN will "take care” of the tough male skin with a line of products that combine a high performance unique formulae that fuse nature, science and technology.

Garnier Men will launch with the PowerLight range which offers products enriched with brightening and anti- pigmenting ingredients providing natural energy for male skin.

The introduction of Garnier MEN will cater to the booming Indian market of image conscious consumers by uniquely delivering effective, easy to use, high quality men's products which protect and enhance the skin.

Garnier also announced the big news, John Abraham as the brand ambassador for Garnier MEN. John will be seen endorsing Garnier MEN in an exciting new print and television campaign, which will capture John's attitude towards grooming and promises to showcase John in a new refreshing way.

Garnier Men is a brand that is about natural energy that fuels your skin. John Abraham represents this value for Garnier. He's got the charisma, and the attitude. He is the face of the new Indian man who is confident and has got tremendous self-belief.

Garnier is young and edgy, and John is an icon for the youth. He wants the best for himself but he is also fun, someone who enjoys being himself.

PowerLight is Garnier's first launch in the men grooming category. It promises performance you can measure. John Abraham helps the brand build on this property. Garnier is proud to have John Abraham as the face of Garnier Men. Who better than the man himself to announce Garnier's most ambitious launch yet.

At the occasion of the launch, John said, “Garnier is a brand that is young and edgy, emitting positive energy. It believes in Taking Care – taking care of yourself and the world around. These qualities appealed to me when I decided to become their brand ambassador”

“Today Indian men are big time into grooming. They look after themselves and want to look good too. But there are not enough products to meet their growing needs. At least not of international quality. PowerLight is Garnier's first launch in the men's grooming category. This product gives complete skin care to a man. It mositurises the skin and makes it look better over time. PowerLight has also got SPF15. It protects your skin when you go out in the sun and prevents dullness of skin. I liked that fact about this product.”

“When I act, I am always trying to improve my performance. The product too promises that using it daily helps improve your skin's quality. Looking good is about self-belief. It is about the confidence to be yourself. So that when you go out there, you know that you have got what it takes.”

Today's consumer is aware of the different skin types, and the different conditions to which they are exposed to on a daily basis. The usage of the Garnier Men's skin care range gives one fresh, soft, fair, oil-free, sun-protected and moisturized skin.

Among the first products to be launched under Garnier MEN, is the Power Light range for men which offers products enriched with brightening and anti- pigmenting natural ingredients providing natural energy to fuel your skin.

Garnier


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search