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John Abraham launches Garnier MEN
May '09
Garnier the skin and hair expert is launching Garnier MEN, a new range of products designed specifically for men. India will pioneer the launch of this new brand worldwide. Garnier MEN will "take care” of the tough male skin with a line of products that combine a high performance unique formulae that fuse nature, science and technology.

Garnier Men will launch with the PowerLight range which offers products enriched with brightening and anti- pigmenting ingredients providing natural energy for male skin.

The introduction of Garnier MEN will cater to the booming Indian market of image conscious consumers by uniquely delivering effective, easy to use, high quality men's products which protect and enhance the skin.

Garnier also announced the big news, John Abraham as the brand ambassador for Garnier MEN. John will be seen endorsing Garnier MEN in an exciting new print and television campaign, which will capture John's attitude towards grooming and promises to showcase John in a new refreshing way.

Garnier Men is a brand that is about natural energy that fuels your skin. John Abraham represents this value for Garnier. He's got the charisma, and the attitude. He is the face of the new Indian man who is confident and has got tremendous self-belief.

Garnier is young and edgy, and John is an icon for the youth. He wants the best for himself but he is also fun, someone who enjoys being himself.

PowerLight is Garnier's first launch in the men grooming category. It promises performance you can measure. John Abraham helps the brand build on this property. Garnier is proud to have John Abraham as the face of Garnier Men. Who better than the man himself to announce Garnier's most ambitious launch yet.

At the occasion of the launch, John said, “Garnier is a brand that is young and edgy, emitting positive energy. It believes in Taking Care – taking care of yourself and the world around. These qualities appealed to me when I decided to become their brand ambassador”

“Today Indian men are big time into grooming. They look after themselves and want to look good too. But there are not enough products to meet their growing needs. At least not of international quality. PowerLight is Garnier's first launch in the men's grooming category. This product gives complete skin care to a man. It mositurises the skin and makes it look better over time. PowerLight has also got SPF15. It protects your skin when you go out in the sun and prevents dullness of skin. I liked that fact about this product.”

“When I act, I am always trying to improve my performance. The product too promises that using it daily helps improve your skin's quality. Looking good is about self-belief. It is about the confidence to be yourself. So that when you go out there, you know that you have got what it takes.”

Today's consumer is aware of the different skin types, and the different conditions to which they are exposed to on a daily basis. The usage of the Garnier Men's skin care range gives one fresh, soft, fair, oil-free, sun-protected and moisturized skin.

Among the first products to be launched under Garnier MEN, is the Power Light range for men which offers products enriched with brightening and anti- pigmenting natural ingredients providing natural energy to fuel your skin.


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