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Tanishq launches Diamond Purity Check Campaign
May '09
Marc Nelissen with Devika Gidwani (left) and Alpana Parida (right)
Marc Nelissen with Devika Gidwani (left) and Alpana Parida (right)
The inconsistencies existing in the diamond market today have led to ambiguities regarding the purity of diamonds sold across the market. To address these ambiguities, Tanishq, in collaboration with HRD Antwerp (Belgium), will be organizing a Free Diamond Purity Check at Tanishq boutiques in Bandra and Thane.

As part of a nation-wide walk-in campaign, specialists Graders from HRD Antwerp at Tanishq will be at hand to evaluate the purity of diamonds of customers free of cost and have them cleaned, weighed and certified.

The 9-day campaign is scheduled from May 16th to May 21st 2009 at Tanishq boutique, Turner Road, Bandra and from May 22nd to May 24th 2009 at Tanishq boutique, Thane.

This campaign follows in the footsteps of Tanishq's innovation, the Karatmeter, which appraises the purity of gold in a non-destructive manner, and sets new benchmarks for diamond purity in the country.

Talking about the campaign, Mr. C K Venkataraman, COO – Jewellery Division, Titan Industries Ltd. said, “This campaign has been introduced in sync with the company philosophy to offer best of the product in terms of quality, purity besides design. The campaign will allow customers to ascertain the purity and clarity of diamonds they posses.”

Customers can walk into the Tanishq boutique at any point of time during the week and meet the specialists who will assess the purity of the stones by way of highly specialized and trusted equipment and techniques, completely free of cost.


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