Brand Sense creates new business model with The POP Studio

21 May '09

4 min read

The POP Studio is currently engaged in several key projects including providing lead creative direction for the turnaround of Mexx, a Liz Claiborne brand based in Europe, as well as developing a lifestyle, fitness apparel concept for Shape Magazine.

There are seven additional creative members at The POP Studio based in Culver City, California, with collective experience that includes Levi's, Juicy Couture, Abercrombie & Fitch, Hollister, Earl Jeans, Ocean Pacific, Kova & T, Modern Amusement, Habitual Jeans, Beams in Japan, 2K by Gingham and The North Face among others.

Established in 2001, Brand Sense Partners, LLC (BSP) is a strategic new business development consultancy with an integrated turnkey infrastructure designed to execute the firm's recommendations. BSP fosters growth in new categories of business for its clients by leveraging brand equity and other strategic assets. Clients focus on their core businesses while BSP's team of industry experts develops the strategy through market research and in-depth analysis, negotiates the deals and manages the new lines of business. The BSP approach reduces capital costs, risk and time to market resulting in new, profitable and accelerated growth for its clients. Headquartered in Los Angeles, BSP manages more than 200 partnerships for its Fortune 500 clients with approximately $1.5 Billion in retail sales in the consumer products, media, technology, celebrity and fashion industries.

Brand Sense Partners LLC

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