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Golfsmith acquires rights to MacGregor Golf Brand
21
May '09
Golfsmith International Holdings Inc announced that it has acquired full intellectual property rights to the MacGregor Golf brand throughout North and South America, Europe, Australia/New Zealand, and Africa. The MacGregor Golf brand will further solidify Golfsmith's proprietary brand and product strategy, which is positioned in a complementary manner to the strong presence of the major golf brands within its overall merchandising mix, including the likes of Adidas, Callaway, Cleveland, Cobra, Nike, PING, TaylorMade, Titleist, and many more.

“MacGregor Golf, like Golfsmith, is a well respected, established worldwide brand,” said Martin Hanaka, chairman and chief executive officer of Golfsmith. “Based on our Q1 results where we showed measurable improvement of our balance sheet, we are able to strengthen our position in the marketplace through added investment in our proprietary brands business, much like those we have made in the key manufacturer brands. There will be no reduction in our premier brands. We will continue to focus on always bringing the very best brands to market based on whatever products our customers want to improve their games.”

Product introduction plans for the re-launch of the MacGregor brand include game-improvement clubs, golf balls, bags, gloves and other golf accessories. New MacGregor products will be available as soon as Holiday 2009 with the majority of planned product launches scheduled for Spring 2010.

“Golfsmith's core purpose is to improve the games and lives of every golfer we touch through great service and innovative products,” said Hanaka. “Adding MacGregor to our mix of great brands broadens our appeal to a larger golfing audience and no doubt allows us to compete more effectively in the golf specialty retail landscape.”

"Both Golfsmith and MacGregor share a common heritage in understanding and servicing the needs of golfers, as well as developing and selling world class golf equipment,” said Greg Norman, former chairman of MacGregor Golf. "I'm pleased to see that MacGregor has found such a well suited partner to build on its long, rich history in the game."

Golfsmith International Holdings Inc


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