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TheRedFlag to set entirely new standards
May '09
TheRedFlag, Messe München International's new fashion platform, will open its doors in spring of 2010, not in June of this year, as originally planned.

TheRedFlag is synonymous with fashion, streetstyle, design and artand is a new, segment-overlappingyet focused trade show concept. The primary focus of TheRedFlag is on lifestyle and concept stores, whose buyers have to date been forced to visit a number of different trade shows to identify and order relevant products. TheRedFlag not only combines the different segments into a single new concept, but TheRedFlag also concentrates exclusively on collection highlights and special editions.

“TheRedFlag showcases what we want to see at trade events, and all in one single location,” comments Oliver Haller, Chairman of Ludwig Beck. Emmanuel De Bayser of The Corner in Berlin is also excited about the concept: “Presenting fashion together with art and design perfectly captures the spirit of our times.”

While industry and retail welcome the concept, which was developed in close cooperation between both parties, the fashion industry has yet to fully commit to TheRedFlag, focusing instead on the rather difficult current business conditions due to the economic downturn.

“Our partners and customers are completely convinced of the new trade show concept. However, they also need a strong response, which currently cannot be guaranteed at a satisfactory level due to the ongoing economical crisis,” says Tobias Gröber, Director Business Unit Consumer Goods, Messe München GmbH.

Messe München GmbH

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