2nd Footwear Expo in Dubai

27 May '09

4 min read

Promotion and Advertising
A key factor in success of 2nd Footwear Expo '2009 is a well thought-out promotion strategy getting the highest advertising index values in UAE, Middle East and Neighboring countries. The idea of the advertising campaign is based on the target marketresearch data and encompasses the following:
- Wide involvement of the target audience, advertising in leading trade press
- Direct mailing to foreign buyers on the up-to-date databases.
- Personal visits to all relevant government departments and major organizations, with selective invitations to a hosted buyers programme
- Internet promotion of the trade fair via exhibition websites and footwear & leather industry websites
- Publication of reviews, press releases and post releases in trade magazines
- Advertisement in national and international news papers, Press conferences, advertising in catalogues, Outdoor advertising along busy malls - all over UAE & Middle East
- Advertising on the state TV channels , Radio FM, Etc.

Unique Opportunities
A great chance to meet investors, business men who will come from all over the world to look for making businesses and deals with the participated companies. The Exhibition will include Great Offers, launching of new products, business matching, Media Coverage, Direct mailing, Invitation letters, press meeting, Advertising on national dailies.

We are sure with your esteemed support; we could make a great business deal and great business developments to exhibiting companies participating in 2nd Footwear Expo 2009 – Dubai.

Footwear Expo 2009

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