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Ideeli partners with Oscar de la Renta
29
May '09
Oscar de la Renta is excited to announce an exclusive partnership with ideeli Inc, the first invitation-only online shopping community. Beginning June 1, ideeli members will have 30 days to enter for a chance to win a one-of-a-kind dress by the designer. In addition to the dress, a bubble hemmed cocktail style in floral silk faille, the winner will also receive a sketch of the design signed by Mr. de la Renta.

Alex Bolen, Chief Executive of Oscar de la Renta said, “We are very excited about this initiative with ideeli. We believe them to be an emerging leader in the growing field of online marketing and we look forward to great success with this promotion.”

Ideeli's launch of this new program with Oscar de la Renta follows the success of ideeli's previous marketing programs with featured brands such as Estée Lauder, W Hotels, American Express and Dior. The company's brand partners have enjoyed such success because they utilize ideeli's platform to share a more detailed story about their products and support their own direct sales channels with a measurable, very positive ROI. This is particularly powerful for luxury brands who have fueled expansion over the decades through offline social marketing and word-of-mouth.

“This exclusive partnership with Oscar de la Renta will drive a high level of excitement and anticipation among our members, and will also provide the Oscar de la Renta brand an opportunity to leverage our marketing and sales platforms to expand their online presence,” says ideeli founder and CEO Paul Hurley.

Oscar de la Renta Ltd


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