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Winners of FiFi Award announced

30 May '09
4 min read

Fragrance of the Year - Private label/Direct Sell:
Victoria's Secret Sexy Little Things Noir Eau de Parfum – Victoria's Secret Beauty

Fragrance Hall of Fame - two winners!
Davidoff Cool Water – Coty Prestige
White Diamonds Elizabeth Taylor – Elizabeth Arden

Perfume Extraordinaire of the Year:
MANE for A Travers Le Miroir Thierry Mugler, Clarins Fragrance Group
(Perfumer: Alexis Dadier, Mane Paris)

Editorial Excellence in Fragrance Coverage:
Women's Scent Feature won by Allure Magazine for "Uncommon Scents"

Men's Scent Feature won by Elle Magazine for “This Year's Model: What a Boy Wants”

"Scent Bite" won by Elle Magazine for "Advanced Chemistry"

Blog won by Bois de Jasmin for “Scents of Cities – Kiev”

Technological Breakthrough of the Year:
Mane USA for Aquafine

Bath and Body Line of the Year:
Angel “Les Parfums Corps” by Thierry Mugler, Clarins Fragrance Group

Interior Scent Collection of the Year:
Nest Fragrances Collection Candles – Candela Group

Best Packaging of the Year Women's Prestige – A TIE!
Harajuku Lovers Fragrances – Coty Prestige
Ma Dame – Jean Paul Gaultier – Beauté Prestige International

Best Packaging of the Year Men's Prestige:
R1X Rocawear – Elizabeth Arden

Best Packaging of the Year Women's Popular Appeal:
Avon Bond Girl 007 – Avon Products, Inc.

Best Packaging of the Year Men's Popular Appeal:
McGraw by Tim McGraw – Coty Inc.

Best Media Campaign of the Year Women's:
Sensuous – The Estee Lauder Lauder Companies

Best Media Campaign of the Year Men's:
Dirty English From Juicy Couture – Elizabeth Arden

Retailer of the Year:
QVC and Tova Borgnine

C.F.S.S. Top Scorer of the Year:
Carlos Fernandez-Velasco, Business Manager, Thierry Mugler Parfums, Clarins Fragrance Group, Saks Fifth Avenue, NYC.
A crystal FiFi Award was presented to Carlos Fernandez-Velasco, Business Manager, Thierry Mugler Parfums, Clarins Fragrance Group – Saks Fifth Avenue New York City who achieved the top score out of over a 1000 students completing The Fragrance Foundation's online Certification Program for Fragrance Sales Specialists (C.F.S.S).

The Fragrance Foundation

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