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Boro launches new adidas training range
Jun '09
EARN Your Stripes! From Boro fans have the chance to buy a stunning new range of adidas training kit.

The first results of Boro's new, four-year partnership with the global sportswear giants are exclusively revealed in these pre-launch publicity shots.

With the training gear featuring adidas's famous stripes, fans should look out for a series of publicity photographs under the strap line of 'Earn Your Stripes'.

Boro believe the innovative adidas designs and product quality will impress fans.

The range, which will be worn by the players, includes everything from sweat tops and polo shirts to stadium jackets, training pants and woven shorts.

"We're certain our new adidas training range will be a winner," says Head of Retail Terry Boland."It fits well, looks good and is of the highest quality.

"We're confident fans will like what they see and prices are also highly competitive."

Many of the products use innovative Climacool or Climawarm technologies, which work together to regulate the athlete's body temperature better than any single fabric can.

Due to be unveiled in July, as part of the exclusive agreement with adidas, is the 2009-10 home kit with a new change strip to follow at a later date.

Middlesbrough Football Club

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