Home / Knowledge / News / Fashion / Aki Narula as a first Indian designer for PUMA
Aki Narula as a first Indian designer for PUMA
13
Jun '09
Sportlifestyle brand PUMA AG announced the exclusive design collaboration with Aki Narula, one of India's top fashion designers. Rajiv Mehta (MD, PUMA) addressed the media and welcomed Aki as a first Indian designer for PUMA. Aki Narula will design, create and develop a brand new ready-to-wear women's collection for PUMA.

“I am honored and humbled to be chosen to be a part of PUMA's unique and talented design fraternity. I feel that the collaboration for PUMA's Sport Fashion line is a revolutionary model for a partnership,” said Aki Narula. “Combining PUMA's infrastructure and technological platform we will be able to turn experimental ideas into reality for our Spring/Summer 2010. Women will now have access to premium fashion rather than only seeing them in shows and events.”

Aki Narula is joining PUMA's growing list of fashion design collaborations that already includes names such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. PUMA's fusion of sport and fashion is one of the brand's strengths and has proven to be a success within the Indian market.

Aki's PUMA collection for Spring/Summer 2010 is a well-rounded, 360 degree concept consisting of women's footwear, apparel and accessories. The mid-to premium range priced collection targets all women looking to add a bit Aki Narula's funky designs to their wardrobe.

“Aki Narula is a proven visionary in the fashion and design industry. With this collaboration Aki will bring his design prowess and creativity to PUMA,” said Rajiv Mehta, Managing Director of PUMA India. “Collaborating with Aki will further expand PUMA's ability to move into a new space, expanding our reach to become the most desirable Sportlifestyle Company in the world.”

Introduced in 1996, the Aki Narula's label has been rapidly expanding. Renowned for his unorthodox use of colors and mixture of antagonist styles, Aki Narula's designs are always original and wild, combining a diverse range of textures. Always looking for new ideas and ways to redefine his creative touch, Aki Narula is sure to make an impression on the Spring/Summer 2010 fashion scene with his PUMA collaboration, which brings together PUMA's unique fashion sense with the designer's creative flair and versatility into what is expected to be a breeze of fun and freshness on the fashion ready-to-wear design scene.

Aki Narula is known for styling and designing several Bollywood blockbusters:

Bunty aur Babli, Bluff Master, Don, Tashan, Bachna Ae Haseeno, Dostana, Rab Ne Bana Di Jodi, Joom Barabar Joom and the eagerly awaited Kambakht Ishq.

Aki's Bollywood roster includes superstars like Amitabh Bacchan, Abhishek Bacchan, Akshay Kumar, Aishwarya Rai, Kareena kapoor, Shahrukh Khan, Bipasha Basu, John Abraham, Preity Zinta, Rani Mukherjee, Lara Dutta, Arjun Rampal, Priyanka Chopra, Deepika Padukone, Ranbir Kapoor,Bobby Deol, and Anil Kapoor.

The media preview of the collection is scheduled for November 2009. This exclusive Spring/Summer collection will be available in key PUMA stores across India starting February 2010.

PUMA AG


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

Textiles | On 19th Feb 2018

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

The largest global spandex producer Hyosung Corporation of South...

Courtesy: VF Corporation

Apparel/Garments | On 19th Feb 2018

VF Corp Q4 revenue climbs 20% to $3.6 billion

The revenue of VF Corporation, a global leader in branded lifestyle...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search