Home / Knowledge / News / Fashion / P&G buys male grooming brand Zirh
P&G buys male grooming brand Zirh
17
Jun '09
P&G announced the acquisition of the Zirh skincare brand.Zirh is a leading super-premium, male grooming brand available in high-end department stores, specialty outlets and online.Zirh, founded in 1995, enjoys unique positioning as a high-end "male only" brand and has one of the most comprehensive skin and shave care lines of any male grooming brand on the market today. Frequent award-winners, Zirh products are formulated to address men's specific skincare needs.

Like P&G's recent acquisition of The Art of Shaving, the acquisition of Zirh supports P&G Beauty & Grooming's strategy to build the world's premier male grooming company.It broadens an already strong portfolio of male brands,including Gillette, Old Spice, Braun, a collection of leading male Fine Fragrances and The Art of Shaving, through its strength as a super-premium brand, its high-performance products and its deep connection with men.

"Zirh is an excellent fit into P&G's already incredibly strong Male Grooming portfolio," says Chip Bergh, Group President, P&G Male Grooming. "Although it is a relatively small, North American-centric business, its super-premium positioning and product line up is a perfect complement to our portfolio."

"P&G Male Grooming is a perfect home for Zirh," says Brian Robinson, President,Zirh Holdings. "Zirh is a quintessentially male brand designed specifically to meet men's unique skin care needs. With brands like Gillette and Old Spice, the P&G Male Grooming portfolio will be a natural fit for the brand. This was a great move for both companies."

Founded in 1995, Zirh is an international seller of men's skin care and shaving products, with a focus on simplicity and ease of use.

P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best every day.With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08, making it one of the world's largest beauty and grooming companies.

The Procter & Gamble Company


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search