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TIMEX for New York Giants
18 Jun '09
4 min read
An advisory board, comprised of Giants medical and strength & conditioning personnel and TIMEX athletes and coaches, will also be formed. This new advisory board will meet quarterly to share insights, discuss the latest trends in athlete training, and provide input on new product development and review product usage and testing. The board will collectively publish articles and reports on training and conditioning techniques as well as various research studies to enhance consumer training programs.
“TIMEX is a trusted brand for all athletes in terms of training. They are nationally recognized for an outstanding assortment of products – from training instruments to men's and women's style watches,” added Steve Tisch, New York Giants Chairman and Executive Vice President. “It was important for us to find the right partner who shares our core principles and values. This partnership will enable our coaches and players the opportunity to utilize the best high-end training equipment throughout our offseason preparation and the NFL season.”
TIMEX'S presence in the fitness world has been evident for years via its partnership with the New York Road Runners in conjunction with the New York City Marathon, Ironman Triathlon event series and several worldwide marathon sponsorships. With a wide array of wellness and training timepieces priced at various levels, TIMEX has established a broad appeal to the millions of consumers who want to maintain a healthy lifestyle.
“TIMEX is a trusted brand for all athletes in terms of training. They are nationally recognized for an outstanding assortment of products – from training instruments to men's and women's style watches,” added Steve Tisch, New York Giants Chairman and Executive Vice President. “It was important for us to find the right partner who shares our core principles and values. This partnership will enable our coaches and players the opportunity to utilize the best high-end training equipment throughout our offseason preparation and the NFL season.”
TIMEX'S presence in the fitness world has been evident for years via its partnership with the New York Road Runners in conjunction with the New York City Marathon, Ironman Triathlon event series and several worldwide marathon sponsorships. With a wide array of wellness and training timepieces priced at various levels, TIMEX has established a broad appeal to the millions of consumers who want to maintain a healthy lifestyle.
Timex Group USA Inc
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