Home / Knowledge / News / Fashion / KFC offers budding clothing designers a national stage for good cause
KFC offers budding clothing designers a national stage for good cause
19
Jun '09
As summer fashion season starts to sizzle, KFC is encouraging everyone - from budding fashion designers to college students - to literally design the shirts off their backs to benefit KFC Colonel's Scholars, a charitable initiative providing students nationwide with much needed college scholarships. And, to heat things up, KFC is allowing America to vote for the top designs.

"College education is always in style so net proceeds from every Chari-T shirt sold will help deserving students pay for higher education," said Javier Benito, executive vice president of marketing and food innovation for KFC. "Via this initiative, we wanted to provide America's up-and-coming designers with a national spotlight to aid a great cause - our KFC Colonel's Scholars program."

Beginning June 18, KFC fans coast to coast can log on to www.KFC.com to submit their designs for this year's Chari-T's. On July 13, KFC will select the 12 top "Chari-T" looks and allow America to vote on which three designs will be sold on KFC.com and in the designers' hometowns. Shirts will sell until September 14, during which net proceeds will benefit KFC Colonel's Scholars. Additionally, all three top designers will receive Kentucky Grilled Chicken for a year in the form of KFC gift checks, and the designer with the most votes will win a trip to New York in February, when it becomes the fashion capital of the world for a week, and $1,000 to continue a fashion career.

A Charitable Look That Never Goes Out of Style

KFC's surprising foray into the fashion world began two years ago with trendy retro T-shirts featuring famed KFC founder Colonel Harland Sanders. Last year, KFC capitalized on the election and challenged America to choose a side - left wing or right wing - with their politically themed T-shirts.

Net proceeds from all shirts sold, in years past as well as this year, benefit KFC Colonel's Scholars. Now in its fourth year, the KFC Colonel's Scholars' mission is to empower students to improve their lives with scholarship resources. Each year, a group of 50 or more students are eligible to receive up to $20,000 over four years to pursue a bachelor's degree at an accredited public university within their home state. In 2009, 75 students received scholarships from KFC Colonel's Scholars. The program has awarded more than $5 million in scholarships since its inception.

KFC Corporation


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search