Interviews
News Flash
'Columbia Sportswear is one of the bedrock brands of the outdoor industry' – Mr Kenji
19 Jun '09
4 min read
• columbiabrands.com -- an on-line, business-to-business commerce site through which specialty retailers can place and track orders, check inventory availability to fill at-once demand, and analyze their order history;
• 3point5.com -- an on-line training site where retail sales associates can learn about Columbia's innovative technologies, demonstrate their knowledge, and earn rewards for completing the educational segments;
• Columbia's expanded auto-replenishment program that will feature 55 Spring 2010 styles to enhance retailer profitability;
• The reorganization of the company's U.S. and Canadian sales forces in order to provide greater service and attention to specialty retailers;
• Columbia's Sustainability and Community Relations programs, ongoing investments in environmentally sustainable business practices, philanthropic giving, and employee volunteer programs that focus on outdoor education, environmental conservation, and community involvement.
Continuing its long-standing support of outdoor preservation efforts, Columbia is partnering with the Conservation Alliance to host a special fundraising event from 4:30 to 6:00pm on Tuesday, July 21st, 2009. All proceeds from the sale of Columbia's new Switchback trail-running shoe during the event will be donated to the Conservation Alliance in recognition of its 20th anniversary and to celebrate the recent public lands victories it helped achieve through the Omnibus Public Lands Management Act passed by Congress and signed into law by President Obama on March 30, 2009.
This Act added over two million acres of wilderness in nine states to the National Wilderness Preservation System and expanded the Wild and Scenic Rivers System. A similar fundraising event held at Outdoor Retailer Winter Market in February 2009 resulted in a donation of more than $7,500 from the sale of Sorel footwear. With the help and generosity of those who attend, Columbia hopes to exceed that donation amount at this event.
• 3point5.com -- an on-line training site where retail sales associates can learn about Columbia's innovative technologies, demonstrate their knowledge, and earn rewards for completing the educational segments;
• Columbia's expanded auto-replenishment program that will feature 55 Spring 2010 styles to enhance retailer profitability;
• The reorganization of the company's U.S. and Canadian sales forces in order to provide greater service and attention to specialty retailers;
• Columbia's Sustainability and Community Relations programs, ongoing investments in environmentally sustainable business practices, philanthropic giving, and employee volunteer programs that focus on outdoor education, environmental conservation, and community involvement.
Continuing its long-standing support of outdoor preservation efforts, Columbia is partnering with the Conservation Alliance to host a special fundraising event from 4:30 to 6:00pm on Tuesday, July 21st, 2009. All proceeds from the sale of Columbia's new Switchback trail-running shoe during the event will be donated to the Conservation Alliance in recognition of its 20th anniversary and to celebrate the recent public lands victories it helped achieve through the Omnibus Public Lands Management Act passed by Congress and signed into law by President Obama on March 30, 2009.
This Act added over two million acres of wilderness in nine states to the National Wilderness Preservation System and expanded the Wild and Scenic Rivers System. A similar fundraising event held at Outdoor Retailer Winter Market in February 2009 resulted in a donation of more than $7,500 from the sale of Sorel footwear. With the help and generosity of those who attend, Columbia hopes to exceed that donation amount at this event.
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