AIFW to close the gap between creativity & commerce

22 Jun '09

3 min read

Summer edition is taking place from the 18th of July till 26th of July 2009 at the Westergasfabriek. In the end of July Amsterdam International Fashion Week is taking place. The official catwalkprogramme, from 22nd of July till 26th of July 2009, is full of both young talents, established designers and prominent labels. Next to that AIFW is bringing an interesting business programme, in line with the vision of AIFW to close the gap between creativity and commerce. The public programme is happening in different shops, clubs and galleries through the centre of Amsterdam. The kicks-off takes place the 18th of July in Heineken the City.

Catwalk programme
The Fortis Bank Openingssoiree is to be held the 22nd of July. This evening focuses on talent: 'from beginning designer to entrepreneurship' with a combined show with three talents: Elsien Gringhuis, NON by KIM and Mexx by Eva and Delia and a show of the Ilja Visser Group. The following shows are planned during the week at the official programme: Badgley Mischka, INDIVIDUALS by AMFI, Cold Method, Lichting 2009 supported by G-Star Raw, Frans Molenaar Prijs 2009, Madé, Blue Blood, SuperTrash, LEW, Monique Collignon, Claes Iversen, E@D by Eva and Delia, Ontfront, Hyun Yeu, Replay and 'A Tribute to Orange Babies' by House of Orange.

Business programme
A business programme is brought in addition to the show programme of AIFW to close the identified gap between creativity and commerce. This programme is filled with interesting components, like the pitch meeting at Friday 24th of July, an initiative from AIFW and Syntens. Next to that AIFW is organizing in collaboration with Fortis Bank Nederland a masterclass for beginning talented designers. The Grand Seigneur will be handed out by Modint at the Westergasfabriek. This fashion award is to identify persons, enterprises or establishments whom by action, presentation and personality have contributed to a better understanding of fashion and clothing.

Fashion Week DOWNTOWN
Besides the professional part, which is only accessible on invitation, there is also a big public programme during AIFW. 80 locations, like: shops, galleries, clubs, etc. are taking part of Fashion Week DOWNTOWN. There are lots of events to see and to do. Expositions, shows, funky show windows and parties. The Fashion Week DOWNTOWN programme is taking place from the 18th of July till 26th of July. The final public programme will be announced the 6th of July at aifwdowntown.com.

Sponsors:
Fortis Bank Nederland for the third time will be the main sponsor and partner of Amsterdam International Fashion Week. With the main sponsorship of AIFW the FBN wants to show their complicity with the fashion industry and confirm their position of financial partner for businesses in the fashion industry. Next to that FBN aims especially at the development of young talented couturiers by offering them a platform for their first steps on their way to business success in the fashion world. AIFW is supported by the following partners: Sanoma Uitgevers, Redken, Maybelline New York, Heineken, NS, Moët & Chandon, Amsterdam Airport Area, JCDecaux, Evian, Toyota, Drostdy-Hof and Amsterdam Partners.

Amsterdam International Fashion Week

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