Bodylook to talk about trends, technology & timing

25 Jun '09

3 min read

The bodywear sector is setting off to new shores. The market requires new strategies for collection planning, new products & new presentation formats. This all calls for clear orientation and change. Efficient marketing and direct communication are as important as ever today.

At this year's Bodylook Business Forum Touch the Future and Look Ahead held in cooperation with Gerber Technology and TM Fashion Trend Magazine, industry insiders will reflect upon, and participants will discuss, the current situation, targets and bodywear business opportunities. “Quo vadis - Where is the German Bodywear Market Headed?” is the question raised at this panel discussion and industry insiders will come up with answers, viewpoints and suggestions.

In 2007 TM Fashion Trend Magazine and Gerber Technology extended their successful concept of cooperating in the commercial and editorial sector to include the segment Communication & Events. Commenting on this move Yvonne Heinen-Foudeh, MarComm Manager at Gerber Technology, said: “Both Gerber and TM are delighted to announce that we have jointly managed to win over the Igedo Company for this the third upcoming Business Forum. The partnership with Bodylook & the closely associated associations “Gesamtmasche” and BTE is truly a stroke of luck.

The principle of “give and take” in terms of know-how and requirements forms the basis of this formula for success.” For “Gesamtmasche” and BTE it was important to present themselves together at an event & this is why the planned “Branchentreff” sectoral meeting will be embedded in an exciting panel discussion at the Business Forum.

“Today the focus is no longer on just the three days of the trade fair or individual professional events. The Business Forum creates new opportunities for networking between industry and retail – we see added value in this combination,” says Angelika Grammozi, Project Director of Bodylook, adding: “The key is to learn from each other here and allow oneself to be inspired.”

The Business Forum will take place on 25 July from 2.00 pm at the Tulip Inn hotel, right next to the Exhibition Centre.

Agenda
2.00 pm Welcome
2.30 pm Opening
2.45 – 3.15 pm Fashion caught between Full Throttle & Zeitgeist, Volume II - Gerd Müller-Thomkins, DMI + EMI
3.30 - 4.15 pm Sectoral Get-Together
-Lingerie/Corsetry/Swim and Homewear
- Panel Discussion: Quo vadis – where is the German Bodywear Market Headed?
- Personalities from retail and industry discuss the current situation of the sector
4.15 - 4.30 pm The panel discusses with the plenary
4.30 – 5.00 pm Time for talks
5.00 – 5.30 pm Blue Print for Beauty – Cut Construction as a Basis for Successful Bodywear
- Global implementation of Gerber-CAD at Triumph
- Jörg Wagner, Triumph International and Herbert
- Zisselsberger, Gerber Technology
5.30 – 6.00 pm Retail Formatsfor Body / Beachwear - From own brand to system shop area provider.
- Sabine Tietz, LASCANA
6.00 pm Calling it a Day
- Cocktails & Conversations
- Buffet-Dinner sponsored by LYCRA
- LYCRA fibre is a brand of INVISTA.
- End of event: 22.00 h

Igedo Company GmbH & Co

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