Home / Knowledge / News / Fashion / Amy Wong wins OPERATION DREAM DRESS competition
Amy Wong wins OPERATION DREAM DRESS competition
Jun '09
This morning, live on Good Morning America, BRIDES Magazine presented a runway show of the final five gowns in their OPERATION DREAM DRESS competition. Editor in chief Millie Martini Bratten also announced the winner, Amy Wong Micucci from Beverly Hills, California, whose gown will grace the Nov/Dec issue of BRIDES, on stands October 13. Ms. Micucci was awarded $10,000 and then surprised when Ms. Bratten added that David's Bridal will exclusively produce the winning design. It will be available for a limited time in select stores starting in early November.

Amy has worked in the fashion industry for the past ten years as a merchandiser and buyer. Most recently, she held the position of Divisional Merchandise Manager. Last year, she took a leap of faith and left that position to develop her own line of bridesmaids' dresses. This line, called Swoon, will launch in Spring 2010.

BRIDES Magazine announced OPERATION DREAM DRESS in February. Hundreds of sketches were submitted and 20 semi-final designs were posted on brides.com/dreamdress for a nationwide vote. A private event was held on June 24 where an advisory panel critiqued the designs and helped determine the winner. The panel included Austin Scarlett (Project Runway contestant and recent bridal designer), Hilary Rhoda (Supermodel and Estee Lauder's "Beautiful" Bride),Rachel Leonard (Fashion Director of BRIDES) and Dan Rentillo (Design Director of David's Bridal), and was hosted by BRIDES editor in chief, Millie Martini Bratten.

Ms. Bratten commented, "We were beyond thrilled with the response to our inaugural Operation Dream Dress contest. The sheer quantity, breadth and imagination displayed in the submissions were stunning and the finalists all delivered stylish, romantic and wearable gowns. This is an extraordinary moment for Amy Wong Micucci, whom we're excited to welcome to the bridal fashion community."

With more than 300 locations nationwide, David's Bridal was a natural fit to partner with BRIDES as the sole retailer for the winning design. David's has fulfilled brides' dreams with a vast selection of beautiful, high quality gowns for more than five decades and caters to any wedding style or budget.

BRIDES was launched in 1934 by Conde Nast Publications as the very first bridal magazine. In 75 years of publication, it has remained the most read wedding magazine in the world and the foremost authority on engagement, weddings, and marriage. BRIDES was the major force in making the wedding dress a fashion category and was the first to cover the bridal designs of Vera Wang, Badgley Mischka, Reem Acra and Carolina Herrera.


Must ReadView All

India to be largest cotton producer in 2018-19: USDA

Textiles | On 22nd Jun 2018

India to be largest cotton producer in 2018-19: USDA

For the fourth consecutive season, India is expected to be the...

Organic Basics gets Polygiene help for advanced underwear

Apparel/Garments | On 22nd Jun 2018

Organic Basics gets Polygiene help for advanced underwear

Danish firm Organic Basics is working with Swedish company Polygiene, ...

Courtesy: Pexels

Textiles | On 22nd Jun 2018

Pakistan's textile exports up 9.82% in July-May FY18

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search