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76th Pitti Uomo willing recovery & huge attention on product offerings

29 Jun '09
5 min read

Here are a few comments from buyers at Pitti Uomo 76:
Oscar Parella Sagarra, proprietor of the Oscar Parella fashion store, Costa Brava (Spain):
”I am leaving this Pitti Uomo with the feeling that the atmosphere is positive, notwithstanding the budget problems that many firms are facing. Orders will be prudent, of course, but the overall impression is that the companies are rolling up their sleeves to offer a quality and increasing concrete product”.

Yoritsugu Negaki, general manager of the Japanese colossus Raika Co. LtD:
“We greatly appreciated the selected theme for this edition – Pitti People – it seemed a perfect portrayal of the Pitti universe. The fair is a global lifestyle offering, the most unique overview [of fashion] in the world that features the styles and trends of today's man, and it is nice that the participants can see and feel that they are truly part of this world”.

Lee Leonard, buyer for DLS Apparel Group, New York:
“It seemed like an edition filled with ideas, I heard lots of positive opinions about the fashion offer, about the new settings at the stands and the general layout. Pitti Uomo presents a 360° view that encompasses classic, informal and avant-garde, and the itinerary is clearly legible even though there are so many brands. It's the right place to come and choose what items to put in our stores and how to show them.”

Alessandra Dainelli, owner of the Alessandra Dainelli Creative fashion consulting studio
“At this edition I noticed that areas are even more specifically identified and I felt a new energy in the projects presented by the new contemporary elegance brands: a look that will be a winner from the commercial standpoint as well. Touch! is more avant-garde than ever; Futuro Maschile is continuing its growth and L'Altro Uomo is increasingly sophisticated and experimental. I also found interesting concepts in urban and sportswear, with lots of colors and research on materials such as the ultra-lightweight nylons that are beautiful to look at and a pleasure to wear”.

Pitti Uomo

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