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'Technological Breakthrough of the Year' award goes to MANE

29 Jun '09
4 min read

According to Jacques, Dow's micro-emulsion technology was an ideal fit for Coty's new Nautica Oceans water-based fragrance.

“Coty wanted a technology-driven fragrance, so we presented the Dow micro-emulsion technology in a few different trial formulations,” he said. “We then worked to reshape the fragrance so that it had just the right amount of 'freshness,' meaning how quickly the fragrance is pushed to your nose, and 'long-lastingness,' or how long the scent remains on your skin.” Coty describes Nautica Oceans as its first “ecologically -friendly fragrance” and “a long-lasting, biodegradable water-based formulation that is kinder to the environment and your skin.” Jacques adds, “We are truly thrilled to have played a role in Coty's new water-based fragrance.”

Heath adds that Dow's development of micro-emulsion technology enabling water based-fragrances is consistent with its commitment to Sustainable Chemistry as stated in its 2015 Sustainability Goals. Sustainable Chemistry is Dow's “cradle-to-cradle” concept that drives the Company to use resources more efficiently, minimize its footprint, provide value to customers and stakeholders, deliver solutions for customer needs and enhance the quality of life of current and future generations.

MANE has been family owned and run for four generations and it is one of the worldwide leaders in the fragrance and flavor design industry.

Dow is a global manufacturer and marketer of performance ingredients for use in the household, institutional and personal care markets. Its technologies and products are used in end-use applications ranging from sun, skin and hair care products to fabric and surface care products that enable outstanding cleaning, conditioning, and protection in household and institutional applications.

With sales of $58 billion in 2008 and 46,000 employees worldwide, Dow is a diversified chemical company that combines the power of science and technology with the "Human Element” to constantly improve what is essential to human progress. The Company delivers a broad range of products and services to customers in around 160 countries, connecting chemistry and innovation with the principles of sustainability to help provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products.

The Dow Chemical Company

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