Home / Knowledge / News / Fashion / L.I.F.T. Racer brings innovation to running range
L.I.F.T. Racer brings innovation to running range
30
Jun '09
PUMA, the sports lifestyle brand has introduced a new shoe range called L.I.F.T- Light Injected Foam Technology which makes the shoe one of the lightest weighing all of 173 gms!!

The L.I.F.T. Racer brings innovation to the running range with a unique construction that epitomizes lightweight running. The midsole is constructed by utilizing a two color EVA injection process, combined with an innovative design that allows the EVA wrap around the entire upper highlighting L.I.F.T. Racer USP- Lightweight. Low Profile. Ergonomic.

In addition to the EVA construction process, the L.I.F.T. Racer continues the lightweight story in the upper with a micro suede trim detail combined with an oval mesh for maximum breathability. The breathable mesh is stitched on to complete the upper, using less glue making it environmentally-friendly.

Ergonomically designed for the runner looking to get short distances into his workout, the L.I.F.T. Racer is a versatile shoe that can be worn anywhere. They also come in funky bright colors to easily make you the trendiest at the gym or your day out in town.

Usain Bolt, three-time Olympic Gold Medal Winner unveiled the L.I.F.T Racer which is the lightest PUMA shoe at 173 gms per shoe.

Lighten your stride with the women's version of the L.I.F.T. Racer. With its lightweight components and ergonomic design, the shoe brings innovation to the running range.

Put on a pair for your morning run and lift your spirits in style with this lightweight shoe. Available at all PUMA outlets in India.

PUMA


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search