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Armaan Swiss Diamond Watches Celebrity Party at Raju Rasiah
Jul '09
The link between jewelry, fashion and celebrities was in evidence at Armaan's recent red carpet event. Legendary Rodeo Drive in Beverly Hills was the location of the Swiss diamond watch company's new collection launch. Celebrity guests turned out to party at luxury jeweler Raju Rasiah.

A bevy of stars were spotted checking out the Armaan Swiss Diamond Watches line. "Heroes'" Jimmy Jean Louis viewed the new Armaan Chronograph, while Alexandra Leighton ("Swingtown"), clad in a sexy purple cocktail gown, viewed the line's inaugural collections -- Armaan Eterno and Armaan Spectrum. Hot from his film deal at Sundance, actor-producer Michael Jai White toyed with Armaan's diamond studded, kaleidoscope façade watch, while smiling and posing for photographers.

Guests enjoyed hors d'oeuvres created by the 'secret kitchen' from celebrity-fave Crustacean restaurant. Sparking alongside Armaan's diamond watches was the Armaan Diamond Swiss-Tini created with Xellent Swiss Vodka and Hpnotiq liquor.

Armaan falls under the 'luxury' watch brand label. "Armaan timepieces, like any true luxury item, hold their value," said Nas Ekangaki, Executive Sales Director, Armaan Swiss Diamond Watches. "Armaan is insistent about quality, and that is today's meaning of luxury. Our buyer is the discriminating man or woman seeking style, substance and uniqueness," added Ekangaki.

Based in Lugano, Switzerland, Armaan was founded in 2006 by Nirav Bhansali. No more than 5,000 timepieces are produced within a calendar year. Collections include Spectrum, Eterno, Chronograph and Skeleton Movement. Watches are available in a variety of colors, in white, yellow and rose gold, adorned with the finest diamonds ranging from .42 carats to 6.1 carats.

Celebrity support for the brand includes Paula Abdul, Shaquille O'Neal, Dwyane Wade, Tisha Campbell and Dwight Howard, as well as cast members from AMC's Emmy Award-winning "Mad Men."

Armaan Swiss Diamond Watches

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