NOT JUST A LABEL ("NJAL") is a leading global business directory and online store showcasing avant-garde fashion designers. It is an online platform where trend scouts, fashion leaders, stylists and retailers can source talent and ideas globally. NJAL, is based in London and attracts thousands of fashion designers from around the world.
The online store component of NJAL is known as THE SHOP and is an innovative online concept providing access to unobtainable designer pieces from a wide selection of fashion brands.
To date THE SHOP has been hosted by Robin Schuli, head-buyer of the iconic Maria Luisa store in Paris and Unit F, the Austrian Association for Contemporary fashion. Diane Pernet, editor of cult-favourite blog, A Shaded View On Fashion, and founder of ASVOFF, fashion film festival, has been announced as the host in July.
MATERIALBYPRODUCT are thrilled to have been selected by Diane Pernet to be featured as part of NJAL - THE SHOP for July 2009.