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People's Revolution to promote London Fashion Week

July 8, 2009 (United Kingdom)

The British Fashion Council (BFC) announces it has appointed US based PR company 'People's Revolution' to promote London Fashion Week (LFW) and British designers in the USA. Caroline Rush, joint chief executive of the British Fashion Council, commented, “The appointment of People's Revolution aims to increase awareness and exposure of British designers amongst US media and buyers with the goal of supporting the growth of designer businesses and increasing the attendance of these audiences at London Fashion Week.”

People's Revolution is a full-service brand strategy, marketing and public relations firm with offices in New York, Los Angeles and Paris. The company has garnered international attention for their distinctive and pioneering expertise in fashion, lifestyle and new media. Their clients include Jeremy Scott, Agent Provocateur, Christie's Auction House, Ben & Jerry's, Henry Holland, Bernard Wilhelm and Longchamp.

“People's Revolution celebrates and embraces authenticity and communication. London is a city that turns out originals with an attitude,” says People's Revolution, founder and CEO, Kelly Cutrone.

“We are honoured and thrilled to be working with The British Fashion Council to promote London Fashion Week this upcoming season, and play an integral role in their 25th Anniversary,” says Robyn Berkley, President of People's Revolution. London Fashion Week's womenswear shows will take place from 18th – 22nd September at its new cultural home, Somerset House. The move to a more centrally located and iconic venue is part of the council's 25 year celebrations.

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