Home / Knowledge / News / Fashion / Peter O'Brien's capsule summer wardrobe comes to A|wear
Peter O'Brien's capsule summer wardrobe comes to A|wear
08
Jul '09
A|wear is delighted to announce the launch of its very first summer collection with Peter O'Brien. Having designed three highly successful winter collections, Peter has now created a beautiful capsule summer wardrobe for the first time.

Much thought and attention to detail has been paid to each design which are all exclusive to the A|wear customer. The entire collection consists of just 24 pieces in total & like all of Peter's previous collections for A|wear is limited edition.

Speaking on the collection Annmarie Flood, CEO A|wear, said, "Following the success of Peter's past winter collections, I felt there was an opportunity to offer our customer something really special for summer, using both silk & cashmere & introducing a little more colour. Once again, Peter never fails to amaze me."

"As a designer his love of attention to detail is evident across every single piece. From beautiful blouson detailing on the dresses to a simple spotted neck tie scarf added to the cashmere knits. Now more so than ever, we also know that the price point has become so much more important to our customer. We have focused all our efforts on ensuring each piece is not only beautiful but also affordable.”

The fabric choices & colour palette also play a key role in this year's collection. From silk to crepe de chine & cashmere, so much thought and attention to detail was paid to each design. Beautiful guipure lace was dyed to match the silk in the dresses & the spotted chiffon lining in the cashmere is just the sort of detail that the Peter O'Brien customer loves, discrete yet luxurious. Peter's signature detailing on this year's summer collection is the polka dot. Scattered across the dresses, blouses & silk skirts in the softest shades of duck egg blue, mauve and cream, simple yet so so elegant.

Speaking on the launch, Peter O'Brien said "It's a summer collection so for me, the dress is really the star of the show. In order to get the quality and depth of colour we were looking for across each piece, it was necessary to use pure silk. I wanted to have dresses that could be versatile, worn by the pool on holiday or with pretty heels for an evening out. With dresses as the main focus, the challenge for me then was to match a coat to the collection. I had wanted to do the perfect mac for a long time & this was the ideal occasion. I think it all works together really well. We thought long and hard about each piece & I always hope that our customer will wear it how she feels best, mixing it with favourite pieces from her existing wardrobe."

Peter O'Brien for A|wear is available in the following A|wear stores: Grafton St., Henry St., Dundrum Town Centre, William St. Limerick, Patrick St. Cork, Galway, Kilkenny & Wexford. Peter O'Brien fans will also be delighted to hear that for the first time, the collection will be available to purchase online.

A|wear


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search