Target back-to-school/college wardrobe meets students' needs

11 Jul '09

6 min read

Gearing Up While Giving Back -- Take Charge of Education
In addition to providing Back-to-School necessities, Target helps ensure schools nationwide are financially able to offer students the best possible education. Take Charge of Education is a school fundraising initiative that offers families, teachers and community members an easy way to designate an eligible K-12 school of their choice nationwide and have Target donate up to one percent of their REDcard purchases.

Back-to-College Trend Forecast
Undergraduates want to express their individuality, independence and fiscal smarts not only with their fashion but with their dorm decor as well. Target provides stylish solutions to make the most of small spaces and budgets in-store and online at Target.com.

Fashion
College students are looking for an eclectic mix when it comes to fashion this fall. Women on campus will turn heads in bold colors and graphic bohemian patterns on maxi dresses and tissue weight T-shirts, and young men will express their free spirits in western-style shirts and graphic hoodies, all from Mossimo for Target. Students can live the athlete lifestyle with hooded sweatshirts, T-shirts and shorts from C9 by Champion.

Dorm Room Furniture & Accessories
Dorm rooms may be small, but co-eds are still looking to live large on a dime. This season students are after furniture and dorm accessories that pull double duty and stretch their decor dollars with chic, modern furniture, bedding and accessories from the Dror for Target collection and dual function pieces like sofa beds, fit for lounging and sleeping. Students can also shop Target.com for extended lines of Back-to-College bedding.

Gadgets & Appliances
Today, dorm rooms double as kitchens, offices and recreation rooms. Students can make the most of a small space with just a few essential gadgets and appliances. A Kalorik Sunny Morning 10-cup coffee maker means plenty of fuel for late night study sessions. After all of the papers are written and exams are handed in, roommates can score cheap thrills watching blockbuster hits on a compact Sceptre Naga 23-inch flat screen television.

Beauty & Basics
This year, parents and their college-bound freshman will continue to look for ways to save money, especially on everyday beauty and cleaning products. Inspired by tabloid journalism, the Soap & Glory, bath, body and beauty collection, available exclusively at Target, is the go-to budget solution for students looking to have fun while they pamper.

Teens can get all of the latest fashion-inspired makeup looks for less with Target prestige beauty collections JK Jemma Kidd, NP Set and Pixi by Petra as well as tools and makeup from the exclusive Sonia Kashuk Beauty line. Further savings can be found throughout the store with the new private label up & up brand. Phasing into stores and Target.com through late September, the line features nearly 800 products spanning more than 40 categories including healthcare, beauty and cleaning. Students can count on up & up to provide exceptional values on everything from shampoo and conditioner to laundry detergent and trash bags.

Conquering the Back-to-School To-Do List -- TargetLists
Making a smooth transition to school and college is a trend that never goes out of style. To simplify Back-to-School and Back-to-College shopping, Target offers TargetLists, a multi-occasion gift and shopping list-making tool designed to make shopping fun and efficient. Using in-store kiosks or accessing online at Target.com/targetlists, students and parents can browse products, create Back-to-School lists, add items and share lists with family and friends. These lists allow parents and students to organize their needs ensuring that they stay on track and on budget.

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