Home / Knowledge / News / Fashion / NXT & Trivex to embellish wearers' overall look
NXT & Trivex to embellish wearers' overall look
13
Jul '09
Trendsetters are gearing up for summer and gathering the latest accessories. As the ultimate functional accessory, eyewear makes a personal statement of self-expression. At a recently held Optical Products Seminar here, PPG Industries introduced its NXT sunlenses and Trivex eyeglass lens material to embellish wearers' overall look and to help protect their eyes.

NXT lenses – based on a patented series of unbreakable polyurethane optical polymers originally developed to provide superior protection and performance for the military – are now overcoming the challenges of frame design and production, bringing together fashion and performance and inspiring designers, manufacturers and consumers alike. “Now customers can be powered by NXT prescription lenses, even in complex sport frame configurations,” said PPG Optical Materials Asia Business Development Manager Vivian Waters. “Customers in both sports and fashion sectors have embraced the lenses' unique combination of strengths – light weight, strength and excellent visual acuity.”

Setting the highest standards of protection, performance and reliability, Waters said NXT lenses are setting the bar for high-end luxury eyewear, enhancing appearance and vision with a level of protection and optical quality unmatched by others. “NXT lens colors, specifically formulated to reflect current fashion trends, are empowering consumers,” she said. Global eyewear brands such as De Rigo, Robert La Roche, Allison and Polaris use NXT lenses to create eyewear at the leading edge of design and quality.

NXT sunlenses also are becoming the choice for both professional and recreational sport enthusiasts, Waters said. In partnership with leading athletic eyewear supplier Rudy Project, NXT lenses are used in a large array of semi-rimless sport styles with the most advanced technology for high impact resistance. “NXT lenses offer cutting-edge technology for the protection of vision and increased comfort to meet any top athlete's demands,” Waters said.

Trivex lens material by PPG is a unique, advanced option developed to offer high performance in day-to-day life. "Lenses made with Trivex monomer deliver critical performance characteristics for everyday living, not just for an active lifestyle or as a fashion lens,” said Michael Lu, account manager, North Asia, PPG Optical Products. “With crisp clarity, ultra-light weight, high tensile strength and protection, PPG's optical products meet life's visual demands. We perform rigorous and extensive product testing to ensure lens wearers receive exceptional product performance and reliability."

This summer, PPG Optical Products will revolutionize the Chinese market with a new standard of lens, giving wearers a new frontier for choosing eyewear optimized to their total needs.

PPG Industries


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search