Home / Knowledge / News / Fashion / Levi's 'low' with 'square cut' jeans defines cool-sexy style
Levi's 'low' with 'square cut' jeans defines cool-sexy style
Jul '09
Low-riding jeans are back in mode with a fresh look and attitude. The oracle of jeans fashion, the Levi's brand, raises the X factor on “low” this season with 'square cut' jeans that sit just off the hips, defining a style that is cool, confident and sexy.

“Wearing your jeans off the hips is the 'new low'. However, you also want jeans worn low to stay where they should. We have Levi's jeans cut with a square top that starts below the waist and holds it snugly. Get a pair in your actual size if you like your jean to fit just right, or go one size up for a more relaxed look,” said Agnes Tann, strategic brand planning director, the Levi's brand.

The appeal of the Levi's square cut jeans goes beyond its sensible and comfortable design, to its overall look. The interplay of bold stitches and contrast color sundries against clean aesthetics give a distinct youthful personality. Optic elements including the coin pocket, back pockets, Two Horse patch, waist button and rivets have been customised for the jean enhancing its uniqueness.

The jeans comes in a variety of fits including the must-have slim tapered for guys, and slim and bootcut for ladies. Complete the look with check tops, which are also on-trend this season. Guys can also pair the jeans with a polo knit for an understated cool look, and ladies can opt for volume tops to dial up the trendy factor.

Levi's square cut jeans from the fall 2009 collection are available in the stores in Asia from July.

Levi Strauss & Co.

Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Deepak Jain

We are using Facebook and Instagram to promote ourselves

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search