Home / Knowledge / News / Fashion / Maybelline to become official cosmetic sponsor for IMG MBFW
Maybelline to become official cosmetic sponsor for IMG MBFW
17
Jul '09
Cosmetics leader, Maybelline New York, along with sports, entertainment and media company IMG, announced that the beauty brand will serve as the official cosmetic sponsor for IMG Fashion's Mercedes-Benz Fashion Week in New York City's Bryant Park. The two year agreement, which will commence at the upcoming spring collections in September 2009, will carry through to the event's planned move to Lincoln Center in September 2010.

Maybelline New York will support a selection of well-established as well as up-and-coming designers including Charlotte Ronson, Tracy Reese, Michael Angel and Erin Wasson x RVCA. The makeup teams will be led by Charlotte Willer, the brand's Global Makeup Artist.

"Solidifying a partnership with Mercedes-Benz Fashion Week in New York is truly exciting for us, and even more so as we have already been sponsoring similar events in Amsterdam, Berlin and Moscow," said Cyril Chapuy, Global General Manager of Maybelline New York. "As the #1* makeup brand worldwide, we are thrilled to have the opportunity to partner with the world's most respected fashion platform, which happens to be in our home town."

"Through this amazing platform, we look forward to bringing our vast beauty expertise and inspired creativity to the exciting world of fashion and of course to our consumers," said David Greenberg, President of Maybelline New York-Garnier USA.

"We couldn't be more excited to welcome a global brand of the caliber of Maybelline New York to our lineup of sponsors," said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide. "With the obvious brand association and the endemic nature of the businesses, we couldn't have hoped for a better fit."

Maybelline New York is available in over 128 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. Maybe she's born with it, maybe it's Maybelline.

Mercedes-Benz Fashion Week events provide designers with an international platform to showcase their collections to thousands of industry insiders from around the world, including buyers, retailers, celebrities, VIPs and members of the regional, national and international press. These exclusive and invitation only events take place twice annually in New York and Berlin, and once a year in Miami.

Maybelline New York


Must ReadView All

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Certification for Philippine garment firms availing GSP

Textiles | On 20th Jun 2018

Certification for Philippine garment firms availing GSP

The Philippines has adopted rules on securing certificate of...

Interviews View All

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Urmil Arya

Sushila International, a well established textile organisation established ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search