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Reliability is good for business for fashion retailer sector – CPM

July 28, 2009 (Russia)

Reliability is good for business - 1,000 brands from 26 countries present their 2010 Spring/Summer collections at the 13th CPM – Collection Première Moscow Strong demand for information still present in Russian garment retail Attractive sales markets with potential are more in demand today than ever before. This also applies to the international garment industry.

Russia is still among the countries that look forward to a bright future based on the economic forecasts. Russia experts agree:Anyone wishing to benefit from tomorrow's economic upswing should lay the fundamentals for his business today. With their first participation at the 13th CPM – Collection Première Moscow, the German premium label Marc Cain delivers a clear statement to the Russian market: 'Marc Cain is betting on markets with potential," explains Distribution Director Norbert Lock. "While we do already have numerous customers in Russia, it is a good time to expand our customer base. We are swimming against the current. Russia remains an important market and CPM is an ideal platform for presenting our label and reaching out to new customers from across the country."

New exhibitor Marc Cain is one of approximately 1,000 labels from 29 countries that are participating in the upcoming CPM from 6 to 9 September 2009 at the Expocentre Fairgrounds in Moscow. Eastern Europe's leading international fashion trade fair offers visitors an extensive and transparent overview of the current trends for the next season in the areas of womenswear, menswear and kids fashion, lingerie, leather and fur garments, bridal and evening fashion, young fashion, casual wear and accessories.

In the light of the current market situation in Eastern Europe, a platform such as CPM is more important than ever. The demand for information, especially from the Russian garment retail trade, and the search for practicable ways out of the crisis, are at the forefront of every retailer's consciousness in these weeks. For this reason, CPM organiser Igedo Company, in cooperation with the Russian retailers' association A.P.R.I.M., has intensified the programme of the Russian Fashion Retail Forum. In roughly 20 seminars and workshops, Russian and international industry experts will share information on current topics from the fashion world. Naturally, several of the events also deal with the current economic situation and show possible solution approaches.

Participation in the Russian Fashion Retail Forum is free for all CPM visitors, making it a true added benefit for every buyer. The supporting programme is completed by a variety of different fashion shows that show the trends for Spring/Summer 2010 from their best side.

"In times like these, Russian retail trade's need for information is more acute than ever," Igedo Managing Director Philipp Kronen explained at the press conference on CPM in Düsseldorf. "Russians will continue to act in a highly intuitive manner. Trade fairs such as CPM can and want to be an initiator and a communication platform, especially in this kind of market situation. More than ever, they offer all forms of trade a strong platform for learning about current trends, scenting developments, comparing goods and collecting inspiration. And, just as importantly, for entering dialogues with each other." In light of the fact that we are not hearing many good things about the former showpiece Russian market, informing the retail trade is one of top priorities of a trade fair, Kronen continued.

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