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Kids look cool in 77kids back-to-school denim line
Jul '09
77kids by american eagle, the kids brand from American Eagle Outfitters Inc announced the debut of its first back-to-school collection. The collection features an all-new denim line with three fits for boys and three for girls in varying washes. Graphic t-shirts and hoodies feature car racing themes, cool animals, peace signs and water color prints. Fashion styles such as the “Retro Bandleader Blazer” for girls, and the “Rock Legend Vest” for boys round out the collection.

“We are extremely proud of the 2009 77kids back-to-school collection—from the coolest graphic tees to the trendiest denim and the softest fleece,” said Betsy Schumacher, chief merchandising officer for 77kids. “We've combined the fun and comfort that kids want with the trend-right fashion and durability that moms want.”

To celebrate its back-to-school coming out party, 77kids is offering customers free shipping on all denim orders through August 4. Additionally, customers can enter a sweepstakes to win free Jeans for Life through August 25. To enter, customers recommend three friends to sign up for 77kids e-mail. When all three friends have signed up, the customer is automatically entered to win. Customers can enter as many times as they like to increase their chances of winning. No purchase is necessary to enter or win.

77kids Back-to-School Web Site Features:
• Interactive Denim Guide: 77kids.com includes an interactive denim guide that shows images of the jean fits from all angles, including extreme close-ups to showcase detail, destruction and quality.
• Outfitting: 77kids will show key head-to-toe looks with the ability to purchase by item or entire outfits. Key looks include “New School Cool,” “Rock Ready,” and “Cross Town Cool,” to name a few.
• Size Wizard: Customers fill out a simple form with height and weight measurements, including step-by-step instructions on how to measure, and 77kids will recommend tops, bottoms and outerwear in the appropriate sizes. A printable footwear chart ensures the right shoe size.
• Free Stickers: Each 77kids order comes with a sheet of 77kids stickers. Exclusive designs change with each season.

All 77kids clothing is backed by the brand's 77wash and 77soft guarantees to maintain size, shape and quality and to be extremely soft and comfortable through dozens of washes. Returns are always free.

77kids by american eagle offers on-trend, high-quality clothing and accessories for kids ages two to 10. American Eagle Outfitters was founded in 1977, which is the inspiration for the 77kids name. The brand draws from the strong heritage of American Eagle Outfitters, with a point-of-view that's thoughtful, playful and real. Like American Eagle clothing, 77kids focuses on great fit, value and style.

American Eagle Outfitters Inc

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