Home / Knowledge / News / Fashion / Supermodel Gisele Bundchen to do London Fog fall campaign
Supermodel Gisele Bundchen to do London Fog fall campaign
30
Jul '09
Iconix Brand Group announced that international supermodel, Gisele Bundchen will appear in its London Fog brand's fall marketing campaign. The multi-media marketing campaign will debut in October issues of fashion, lifestyle and entertainment magazines, outdoor billboards and online.

Bundchen poses seductively in only a London Fog coat appearing noticeably pregnant. This is the first campaign the supermodel has appeared in since news of her pregnancy broke. The campaign was created by the Iconix in-house marketing team and shot by fashion photographer, Nino Munoz at Smashbox Studios in West Hollywood in mid July.

Dari Marder, Chief Marketing Officer, London Fog, commented, "Nobody is sexier or more beautiful than Gisele Bundchen in nothing but a London Fog trench coat, even with her visible baby bump. This London Fog campaign features a classic portrait of Gisele in an iconic London Fog trench; it is a very fitting image for this timeless brand." Marder added, "Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life."

Bundchen wears London Fog outerwear in the campaign. Additional London Fog products featured in the campaign include cold weather accessories, footwear, handbags, luggage, home, eyewear and umbrellas. The collections are available at better department stores such as Macy's and online at londonfog.com.

Iconix Brand Group


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search