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i.e. distribution to re-launch DADA footwear brand in NA
04
Aug '09
i.e. distribution announces they have reached a license agreement to produce and distribute DADA Footwear and DADA Supreme Footwear for North America (NA). i.e. distribution, the world wide distributor and owner of World Industries a 21 year old skateboard, footwear and accessories brand, has many years of footwear production and distribution experience in multiple trade channels.

DADA brand launched in 1995, rapidly becoming a leader in the urban and the athletic markets with record sell-through numbers worldwide at Footlocker, Finish Line and Foot Action. The brand has been most recognized by it's many athlete and musician endorsement deals. A few to note, the “Spree's”, designed with a scale model of Latrell Sprewell's custom Lexani “Spinner” rims from his car built into the side of the shoe. Chris Webber's all chrome shoe is one of the top 10 shoes worn in an All Star game to date. And Xzibit the Rapper from MTV's “Pimp My Ride” pimped himself a pair of signature DADA shoes, too.

John Dickinson, i.e. distribution President, “When we founded i.e. distribution in 2004 we planned on creating a multi-brand distribution company. This moves us closer to that goal. I look forward to working with DADA Footwear's founder, Lavetta Willis and the original designer, Lantz Simpson to reintroduce the brand, and keep it true to its heritage in the North American market.”

Lavetta Willis, Founder of DADA Footwear, “I am very excited to re-launch the brand in North America. I miss my friends in retail and can't wait to get back in the mix. We will again find our place in the market! Our new relationship with John and i.e. distribution will give us the infrastructure and support we need.”

i.e. distribution founded in 2004 by John Dickinson, with the idea of creating a multi category distribution house. Getting its start by obtaining the U.S. footwear license of the skateboard brand, World Industries.

Lavetta Willis is founder, president and CEO of LL International Shoe Company Inc, makers of DADA Supreme and the CODE M, a company known for designing high performance, cutting-edge men's and women's apparel and footwear. Named by Sporting Goods Business as one of nine “Companies to Watch,” DADA is sold in major athletic retailers worldwide and has been endorsed by numerous athletes including NBA players Latrell Sprewell of the Minnesota Timberwolves, Chris Webber, Karl Malone and Horace Grant of the Los Angeles Lakers, Vlade Divac of the Sacramento Kings, Corey Maggette and Chris Kaman of the Los Angeles Clippers, Shandon Anderson of the New York Knicks.

i.e. distribution


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