Red Tape reinvigorates marketing and retail drive

10 Aug '09

2 min read

At a press conference held in the city for the launch its new exclusive showroom in Karol Bagh, Red Tape, the international apparel and footwear brand, also unveiled its new brand logo. The exclusive Red Tape showroom was inaugurated by Mr. Tauseef Ahmad Mirza, Director, Mirza International Limited, who also unveiled the new logo representing a fresher and more unique feel of the Red Tape brand.

This swank, new store located at 17 A/64 W.E.A, Ajmal Khan Road, Karol Bagh, is the 35th exclusive Red Tape showroom in the country and the 10th in Delhi. Spread across 350 sq.ft, the store houses the uber cool Red Tape apparel and shoe collection with over 200 different designs in a wide variety of looks from casual, leisure and formal footwear to urban chic leisure outfits.

Commenting on the store launch, Mr. Tauseef Ahmad Mirza, Director, Mirza International Limited said, “Red Tape has witnessed ever increasing market demand and to cater to this we have launched our exclusive showroom in Karol Bagh taking our total store count to 35 across the country.

This store showcases for the first time the new Red Tape logo symbolizing the youthful energy and spontaneity of the brand which no doubt will strengthen the brand's emotional-connect with consumers. The Red Tape range and designs are in keeping with global trends and the quality and finish of our products absolutely impeccable. This is the reason for Red Tape's appeal among fashion-conscious and discerning consumers.”

Red Tape's store launch in Karol Bagh is in line with the revival of consumer sentiment in the country and reflects the overall optimism of the consumer retail industry.

Red Tape

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