Home / Knowledge / News / Fashion / Coty, lifestyle brand GUESS partner in scent deal
Coty, lifestyle brand GUESS partner in scent deal
17
Aug '09
Coty Inc., a leader in the global beauty industry, announced that it has entered into a license agreement with global lifestyle brand GUESS?, Inc., to develop and market new GUESS fragrance lines. As part of the new partnership, Coty will also distribute existing GUESS fragrances, effective January 2010.

"GUESS is on the pulse of edgy style and flirtatious fashion, and GUESS' ground breaking approach and reputation lends itself perfectly to the passionate and innovative spirit of Coty," declared Coty Chief Executive Officer Bernd Beetz. "With this partnership, Coty is inheriting a notable fragrance house. Our plans for expanding the reach of the GUESS brand will position the GUESS fragrance for accelerated global success."

"Signing with Coty is a quantum leap for our brand. We are convinced that Coty will bring GUESS to the forefront of the global fragrance market," stated GUESS?, Inc. Vice Chairman and Chief Executive Officer, Paul Marciano. "This collaboration with Coty will provide the perfect platform for GUESS to create innovative, highly desirable and luxurious fragrances that reflect our company's image and legacy. It symbolizes both a strategic and creative alliance. We are very excited about our partnership with Coty."

Additional information related to the fragrance lines will be provided at a later date.

Coty Inc


Must ReadView All

Courtesy: Nine West

Fashion | On 17th Jun 2018

ABG wins bid in Nine West Holdings auction

Authentic Brands Group (ABG), owner of a global portfolio of...

Courtesy: Kreussler

Textiles | On 17th Jun 2018

USDA certifies Kreussler's solvent as biobased

The US Department of Agriculture (USDA) has certified Kreussler's...

Courtesy: ITUC

Textiles | On 17th Jun 2018

Democratic space shrink & corporate greed are rising: ITUC

Shrinking democratic space for working people and unchecked corporate ...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Top executives
Textile industry, India

The event should be organised every year

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search