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Moda enjoys positive result despite difficult environment

18 Aug '09
5 min read

Event director Sarah Moody said, “The attendance overall is up on last year and the quality of visitors has been very high. The new initiatives we introduced to the show this season have been very well received and feedback from exhibitors has been incredibly positive. We are pleased that Moda August 2009 has enjoyed such a positive result despite the difficult economic environment and that many retailers are looking ahead with cautious optimism.”

Next season's Moda takes place on 21-23 February 2010 at the NEC in Birmingham.

Statements
“We've had a brilliant reaction to our new collection. The credit crunch doesn't seem to be having an effect as the customers we have seen have bought more than last year.” Sharon Dray, sales and operations Director, Moda in Pelle

“Our SS10 swimwear collection is the best yet and buyers were impressed by our range. We had a great mix of national accounts and smaller independent buyers on our stand, as well as a number of new customers interested in our collections and old customers wanting to start stocking the Panache brands again.” Helen Kemp, marketing, Panache Lingerie

“We decided to show at Moda to reach a UK wide audience and we've done really well. We were busy right up until the end of Tuesday and opened quite a few new accounts, which was surprising considering the current downturn.” Rosine Sauvage, NYDJ

“This is the first time I have been to Moda in a while. It's a good opportunity to see lots of brands in one place and to get an overview of the market place as well as visit existing customers.” Colm Coleman, buyer, Arnotts

“We're very pleased about having returned to Moda. We've had lots of people on the stand throughout the event and wrote some good orders. People are a lot more confident this season and that is reflected in the show.” Claire Carmichael, marketing manager, Emreco / Chianti

“We've had a great show, we've been busy from the word go, and the feedback on the collections has been great. We've seen some good-quality retailers, and orders have been very good.” Paul Harrison, agent, Faber and Doris Streich.

ITE Moda Ltd

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