Home / Knowledge / News / Fashion / Mad Style by True Jackson tween collection at Walmart
Mad Style by True Jackson tween collection at Walmart
19
Aug '09
Nickelodeon/Viacom Consumer Products (NVCP) announces the launch of "Mad Style by True Jackson," a new apparel and accessories line inspired by Nickelodeon's hit live-action series, True Jackson, VP, starring Keke Palmer. Where the runway meets the school hallway, Mad Style by True Jackson touches on the trends from the fashionable TV show from which the line was inspired. Designed by Jane Siskin, President and Chief Executive Officer of L'Koral, LLC, every item from sneakers to dresses retails is available exclusively at Walmart stores.

"True Jackson, VP inspires girls to dream big and embrace their individuality and creativity," said Hal Snik, Senior Vice President, Domestic Licensing, NVCP. "The Mad Style line embodies the spirit of the show and the clothes are comfortable and affordable enough so that girls can follow the trends or create a look totally in their own style."

"Mad Style is a fashion collection filled with classic styles with a twist that can be customized to fit any tween's style mood," said Jane Siskin. "Bringing the design aesthetic of the True Jackson, VP character to life through this line was a great experience for me -- this is a great way for girls to express themselves."

Drawing inspiration from the series, the "Mad Style by True Jackson" apparel line incorporates elements that make each piece unique and customizable at everyday low prices. The line features: long sleeved henley t-shirts; layerable knit tees featuring graphics with positive messages like 'be true to you'; fashion leggings with novelty buttons; jumper dresses with removable straps; tunic dresses with pre-scrunched sleeves; Mary Jane shoes; ballet flats; and sneakers.

Additionally, a microsite -- http://www.nick.com/madstylefashions/ -- has been developed exclusively for consumers and will be the digital headquarters for the new line. Kids can log on to view images of the line, get weekly style tips, play dress-up games, and more.

Nickelodeon/Viacom Consumer Products


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search