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Ambition Powerbounce to provide optimal cushioning
Aug '09
Leading sports brand, adidas announces the launch of its latest running shoe - Ambition Powerbounce. The shoe features a single structure mid-sole that captures the energy of every step before returning it to the runner.

“At adidas, we believe every runner is different and the Ambition Powerbounce has been created for discerning fitness fanatics who demand contemporary aesthetic appeal and radical technology. The flamboyant Ambition Powerbounce features superior mechanical cushioning technology which will significantly enhance the user's athletic performance”, said Tushar Goculdas, Director Marketing & Sales, adidas India.

Bounce technology turns every last bit of energy into momentum to enable longer workouts with more fun and less effort. adidas understands that each runner is different and Powerbounce has been specially designed to provide optimal cushioning and an extremely smooth heel-to-toe transition. The elastic elements in the Ambition Powerbounce's mid-sole are what give the shoe its bounce by stretching and snapping back with each step adding more energy to the run.

The Ambition Powerbounce features the new two-stage structures combining stability frames with elastic centre bars in a second colour. This energized cushioning system is built full length into the shoe plate.


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